Category Manager
Key Skills for This Role
Full Job Posting
The Role
The Category Manager will work closely with key retail customers, building strong relationships with buying, category, and range teams and positioning Sofina as a trusted partner within the category.
Using market data, shopper insights, consumer trends, and retailer information, you will lead category reviews, identify opportunities, and develop practical recommendations to drive growth. You will also work closely with Commercial, Marketing, NPD, and Planning teams to support innovation, ranging, promotional activity, and customer planning.
This is a commercially focused role for someone who enjoys turning data and insights into clear recommendations that make a real difference.
The Ideal Candidate
Strong commercial awareness with previous experience in a commercial or category environment
Highly analytical, with the ability to turn large amounts of data into clear insights and actionable recommendations
Strong communication, influencing, and relationship-building skills
Confident working with customer, market, shopper, and consumer data
Experience using data platforms such as Kantar, IRI, or Nielsen would be advantageous
Strong organisation, prioritisation, and time management skills
Commercially minded with a proactive and solutions-focused approach
Collaborative team player who enjoys sharing knowledge and best practice
Flexible and able to manage multiple priorities in a fast-paced environment
Why Sofina Foods?
Competitive Salary
Company Pension Scheme
Life Assurance
Online Benefits Hub
Career Development Opportunities
Supportive and Collaborative Working Culture
Opportunity to work closely with leading retail customers and contribute directly to category growth, innovation, and commercial strategy.
Your Key Responsibilities
- Build strong relationships with key customer buying, category, and range contacts
- Lead category reviews, using market, shopper, consumer, and retailer data to identify growth opportunities
- Develop clear and commercially focused recommendations aligned with customer and Sofina strategies
- Monitor category performance and provide analysis and recommendations where improvements are required
- Support customer planning cycles, including range reviews, NPD performance, innovation, and promotional activity
- Work closely with Marketing and NPD teams to develop compelling category and innovation stories
- Provide category insights to Commercial and Planning teams to support forecasts, promotional uplifts, and future growth plans
- Support shopper marketing, promotional plans, NPD launches, and seasonal ranging
- Deliver accurate and timely customer reporting and analysis
- Contribute to wider category projects and help share best practice across the Category team
About Sofina Foods
Privately owned Canadian food processor supplying meat, poultry, and seafood to retail and foodservice customers.
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