Campaign Manager, Enterprise

Role overview

Campaign planning and delivery

• Write briefs covering audience, insight, objective, message, channel mix, success measures, and timeline; align demand generation, product marketing, content, and sales before work starts.
• Run campaigns across paid media, email, web, content, events, webinars, partner channels, and sales outreach.
• Manage calendars, dependencies, trade-offs, launch readiness, and campaign execution in Asana, including intake, briefs, tickets, tracking, and status reports.
• Coordinate Content, Design, Product Marketing, PR, Sales, and Marketing Operations; keep messaging consistent and challenge ineffective creative or copy.
• Run campaign kickoffs, weekly channel-owner stand-ups, readiness checks, and retrospectives.

AI, sales, and performance

• Build and maintain AI-powered workflows for brief drafting, copy variants, ticket generation, QA checks, and retrospective synthesis; share and improve effective workflows.
• Provide sales with campaign context, talk tracks, follow-up guidance, and target lists alongside campaign launches.
• Report against brief-defined measures, connect launches to results and closed revenue where attribution allows, and identify channels and messages driving qualified pipeline.
• Write retrospectives for major campaigns and ensure lessons inform subsequent campaigns.
• Track campaign budgets and work with the Marketing Specialist on purchase orders, vendor agreements, and invoice reconciliation.

Candidate profile

• Three to five years of integrated or campaign marketing experience in B2B, ideally with enterprise or considered-purchase audiences.
• Demonstrated ownership of multi-channel campaigns from brief through post-campaign analysis; strong project-management discipline across teams.
• Editorial judgment, campaign analytics and funnel-reporting ability, clear communication, and influence with peers and senior stakeholders.
• Experience managing both ABM and broad-reach demand generation, plus demonstrated use of AI tools to accelerate or automate marketing work.

Preferred experience

• B2B SaaS or technology marketing; enterprise or long-sales-cycle campaign experience.
• Hands-on familiarity with marketing automation and campaign reporting tools.
• Experience building campaign-planning infrastructure such as templates, calendars, or retrospective processes.

Workplace

• Hybrid work environment; local employees in Calgary, Toronto, Vancouver, and other listed cities are expected to work in office at least twice per week.

Compensation and benefits

• OTE range is CAD 98,200 to CAD 133,000, consisting of base salary plus variable compensation at 100% attainment; variable compensation is not guaranteed.
• Placement depends on geography, experience, and skillset. Benefits include health, dental, and vision insurance, flexible time off, counseling support, and retirement contributions.