Business Head – Luxury Brands

Role and scope

Commercial and portfolio leadership

• Own portfolio performance and strategy using P&L reviews, trading dashboards, and operating plans to improve profitable growth.
• Define regional product and merchandising strategy across stores and e-commerce, aligning assortments, categories, and channel roles to demand and productivity.
• Lead assortment architecture, segmentation, product depth, and pricing decisions across customer profiles and channels.
• Direct in-season trading based on sell-through, stock, margin, markdown, productivity, and customer performance.
• Balance brand equity with regional consumer expectations and strengthen competitive positioning across the GCC.

Brand partnerships and team leadership

• Serve as the primary interface between international brand headquarters and local markets, adapting collections while protecting brand identity.
• Influence brand partners on range construction, product mix, pricing, and go-to-market plans for MENA commercial needs.
• Build and develop a buying team through clear standards, coaching, scorecards, decision rights, and commercial accountability.

Experience and education

• Requires 12–14 years of progressive experience in buying, merchandising, commercial leadership, or portfolio management in premium or luxury fashion, lifestyle, accessories, or adjacent consumer sectors.
• Requires leadership of premium or luxury portfolios across MENA with accountability for commercial performance, margins, and multi-channel growth.
• A bachelor’s degree or equivalent practical experience is expected.

Commercial capabilities

• Requires expertise in buying, merchandising, assortment architecture, category strategy, range construction, pricing, segmentation, and full-price versus outlet channels.
• Requires in-season trading capability using sell-through, stock cover, margin, markdown, productivity, and customer performance insights.
• Requires experience influencing international brand headquarters on product mix, depth, pricing, collections, and go-to-market decisions.
• Requires advanced commercial analysis using Excel, PowerPoint, ERP, e-commerce, retail analytics, and performance dashboards.
• Requires buyer and commercial talent development, executive communication, and negotiation skills.

Additional advantages

• Direct experience with international premium or luxury brands operating across the GCC or wider MENA region is a plus.
• Experience with more than 100 points of sale alongside e-commerce, including full-price, outlet, department store, or wholesale channels, is a plus.
• Existing luxury brand or regional retail relationships and strong understanding of MENA consumer behavior are a plus.

Opportunity

• The role offers influence over portfolio strategy, brand partnerships, product direction, retail performance, and regional expansion.
• The leader will work with international brand principals and develop buyers while improving operating systems and customer experiences.