Business Development Manager - KSA

Overview

Market Strategy & Brand Acquisition

• Define and execute Koinz's brand acquisition strategy for Riyadh — identifying the highest value targets, prioritising by zone, and building a systematic pipeline from outreach to signed partnership
• Lead cafe chain acquisition — targeting multi-branch chains that unlock multiple locations in a single deal
• Own the full BD cycle from first contact through to activated brand
• Develop and test value propositions specific to the Riyadh market
• Build and maintain relationships with Riyadh's most influential F&B players — chains, independents, and the decision makers behind them

Team Building & Leadership

• Recruit, onboard, and lead a high-performing BD team in Riyadh — setting the hiring bar, building the culture, and developing individuals who can execute independently
• Establish the operating rhythm for the Riyadh BD function — pipeline reviews, performance cadences, target setting, and accountability structures
• Coach and develop the team to close deals at volume without sacrificing brand quality

Market Intelligence & Ground Presence

• Serve as Koinz's primary point of presence in Riyadh — visible, connected, and embedded in the market
• Represent Koinz across the Saudi market — at industry events, in brand conversations, and in the broader F&B ecosystem
• Feed real-time intelligence back to leadership — competitor moves, market shifts, brand sentiment, and emerging opportunities
• Flag risks and opportunities early — leadership should hear about Riyadh from you first

Cross-functional Collaboration

• Work closely with the Account Management team to ensure a clean handover from signed brand to activated partner
• Partner with Marketing on Riyadh-specific campaigns and social proof assets that support the sales motion
• Coordinate with the Cairo team on product feedback, operational support, and anything the Riyadh market needs to scale properly

What You Are

• 7–10 years of experience in business development, partnerships, or commercial leadership — ideally within a technology platform, marketplace, or F&B adjacent business
• Proven track record of building and leading BD teams — Developing the people and systems around the sales motion
• Deep knowledge of the Saudi Arabia market, specifically Riyadh — with an existing network of F&B decision makers and brand relationships
• Hunter mentality with strategic instinct — someone who can identify the highest value targets and build a systematic approach to winning them
• Comfortable operating with autonomy in a fast-moving environment
• F&B, retail, or loyalty platform background is a strong advantage