Business Analyst
Role Overview
The Business Analyst supports strategic initiatives within Global Client Experience to improve acquisition, engagement, personalization, and cross-selling.
The analyst works with Growth Hub, Analytics, Data, Salesforce Hub, Marketing, and Martech teams to turn campaign results and business data into recommendations.
Key Skills for This Role
Full Job Posting
Role overview
The Business Analyst supports strategic initiatives within Global Client Experience to improve acquisition, engagement, personalization, and cross-selling.
The analyst works with Growth Hub, Analytics, Data, Salesforce Hub, Marketing, and Martech teams to turn campaign results and business data into recommendations.
Responsibilities
- Analyze campaigns, customer journeys, growth initiatives, and Growth Hub performance; identify trends, opportunities, and performance gaps.
- Develop and monitor indicators, dashboards, and tracking mechanisms.
- Prepare analysis and presentation materials for committees and stakeholders.
- Document business needs, processes, rules, decision flows, success criteria, requirements, and user stories.
- Support product backlog prioritization and track dependencies, risks, issues, and deliverables.
- Participate in Agile ceremonies, validate solutions, and assess performance after implementation.
- Collaborate across business, analytics, and technology teams to improve growth, personalization, cross-selling, automation, and performance.
Qualifications
- Experience or strong knowledge in marketing, campaigns, marketing analytics, growth, customer experience, or cross-selling.
- Strong analytical ability and understanding of the campaign lifecycle are sought.
- Advanced Excel proficiency is required; comfort with visualization tools such as Power BI, Tableau, or similar is expected.
- Databricks, Salesforce, Data Cloud, CRM Analytics, Customer 360, or comparable platform knowledge is an asset.
- Rigor, adaptability, autonomy, communication, stakeholder influence, and collaboration are sought.
- Intermediate English is required for documentation and regular work with English-speaking stakeholders; most daily verbal interactions are in French.
Workplace
- The posting describes a hybrid work environment.
Employment
- The job is identified as temporary.
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