Analyste d'affaire

Role overview

What you will accomplish

• Produce and maintain performance analyses for campaigns, customer journeys, growth initiatives, and Hub capabilities.
• Interpret results to identify trends, opportunities, issues, and drivers of campaign performance.
• Contribute indicators, dashboards, and tracking mechanisms to measure business objectives.
• Prepare analyses and summaries for governance bodies and stakeholders.
• Document needs, processes, business rules, decision flows, success criteria, functional requirements, and user stories.
• Support the Performance Product Owner with backlog management, prioritization, and tracking needs, dependencies, issues, and deliverables.
• Participate in PI Planning, sprint reviews, and other agile activities; contribute to acceptance criteria, solution validation, and post-implementation follow-up.
• Facilitate collaboration across business, analytics, and technology teams and improve campaigns, personalization, cross-selling, automation, and team practices.

What may help you succeed

• Experience or good knowledge in marketing, campaigns, marketing analytics, growth, customer experience, or cross-selling.
• Understand complex business issues and the full campaign logic from target segment through results analysis.
• Interpret data and performance indicators and turn them into findings and recommendations.
• Excellent Excel proficiency; comfort with Power BI, Tableau, or an equivalent tool.
• Databricks, Salesforce, Data Cloud, CRM Analytics, Customer 360, or similar analytics knowledge is an asset.
• Intermediate English is required for written documents and regular collaboration with English-speaking colleagues; most verbal exchanges are in French.
• Rigor, versatility, autonomy, resourcefulness, adaptability, clear communication, influence, and collaboration with multidisciplinary stakeholders.

Work arrangement

• The posting states that the role may be performed in a hybrid work environment.

Employment