Brand Manager (UAE National)

About the Role

Key Responsibilities

• Develop and execute strategic marketing and branding plans aligned with business objectives.
• Lead end-to-end delivery of integrated marketing campaigns to enhance brand awareness and patient engagement.
• Ensure all communications and campaigns are culturally relevant and aligned with UAE values and sensitivities.
• Drive initiatives to strengthen healthcare brand perception and visibility among Emirati audiences.
• Manage healthcare awareness campaigns, PR activities, community engagement programs, and launch events.
• Build strong relationships with local communities, government stakeholders, healthcare professionals, and external partners.
• Collaborate with internal teams to ensure consistent and patient-centric brand messaging.
• Manage external agencies including PR, digital, media, and creative partners for effective campaign execution.
• Oversee digital marketing, social media engagement, and online brand presence.
• Conduct market research, competitor analysis, and consumer insight studies to identify growth opportunities.
• Monitor campaign performance, marketing ROI, and brand effectiveness through data-driven reporting and analysis.
• Support internal communication and employee engagement initiatives aligned with organizational values.

Requirements

• Bachelor’s or Master’s degree in Marketing, Business Administration, or related field.
• Minimum 8 years of experience in branding, marketing, or communications, preferably within healthcare or service industries.
• Strong expertise in brand management, digital marketing, PR, social media, and campaign management.
• Proven experience in consumer insights, market research, and data-driven marketing strategies.
• Strong understanding of UAE culture, local market trends, and audience engagement.
• Excellent stakeholder management, communication, and project management skills.
• Ability to manage multiple campaigns and cross-functional collaborations effectively.

Preferred Profile

• UAE National (Emirati) preferred.
• Experience within healthcare, hospitality, retail, or other customer-centric industries is an advantage.