Brand Manager
Skills
About This Role
Key Responsibilities
- Achieve assigned sales targets for each account.
- Track sales and stock performance through weekly, bi-monthly, and monthly reports.
- Collect feedback from stores to build a clear understanding of market dynamics.
- Conduct regular store and market visits across the region to identify weaknesses and opportunities, and provide detailed reports.
- Engage with store-level sales teams to gather insights that can enhance brand performance.
- Motivate and support sales staff, propose incentive schemes, and encourage best practices.
- Ensure full compliance with visual merchandising guidelines and suggest adjustments where necessary.
- Coordinate closely with the marketing team to ensure A&P activities are executed in line with quarterly plans.
- Support marketing initiatives by managing in-store activations, updating visuals, and ensuring timely execution.
- Assist in the planning and execution of brand events and product launches.
- Prepare and deliver regular sales training sessions for regional partners to ensure staff are up to date on brand and product knowledge.
- Monitor competition by tracking promotional activities, new product launches, and overall performance.
- Stay updated on market trends, competitors, and best practices.
- Perform other related duties as assigned.
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