Brand Manager - Performance & Sport Nutrition

Overview

Brand Strategy & Portfolio Development

• Lead the overall brand strategy and positioning within the sports nutrition and performance supplementation category.
• Manage the product portfolio across the brand’s core pillars: Preparation (pre-activity nutrition and readiness), Energy & Hydration (during activity fuelling), Recovery (post-activity recovery and muscle repair), and Performance Technology (advanced solutions supporting athletic performance).
• Identify opportunities to expand the product portfolio while maintaining the brand’s high quality and performance-driven standards.
• Ensure clear product positioning aligned with athlete needs, training cycles, and performance objectives.

Athlete & Community Engagement

• Develop strong relationships within cycling, triathlon, running, and broader endurance sports communities.
• Identify and collaborate with athlete ambassadors, coaches, clubs, and sports communities to build authentic brand engagement.
• Position the brand as a credible and trusted performance partner for athletes and sports enthusiasts.

Events, Activations & Grassroots Presence

• Lead the brand’s participation across races, endurance events, fitness competitions, community activations, expos, and sports initiatives.
• Develop meaningful athlete-focused activations, sampling programs, hydration/fueling stations, training partnerships, and experiential campaigns.
• Partner with event organizers, sports clubs, training facilities, and fitness communities to drive awareness, trial, and athlete engagement.
• Ensure the brand maintains a visible and authentic presence within key endurance and performance platforms across the UAE.

Sports Nutrition Education & Brand Communication

• Support educational initiatives around sports nutrition, endurance fueling, hydration, supplementation, and recovery protocols.
• Work closely with athletes, coaches, influencers, and communities to develop authentic performance-led content and storytelling.
• Ensure brand communication reflects both scientific credibility and practical athlete relevance.
• Translate athlete insights and performance trends into meaningful marketing initiatives and consumer engagement opportunities.

Commercial Growth & Specialty Channel Development

• Support the expansion of the brand across specialty sports nutrition retail, cycling and running stores, gyms, fitness studios, pharmacies, modern trade, and digital commerce channels.
• Work closely with commercial and retail teams to strengthen in-store visibility, education, and product adoption.
• Identify opportunities to grow the brand within niche and performance-focused channels where athlete engagement is strongest.
• Support partnerships and initiatives that strengthen both brand equity and commercial performance.

Market Intelligence & Performance Insights

• Monitor global and regional trends within endurance sports, athlete wellness, supplementation, hydration, and recovery.
• Gather insights from athletes, communities, retailers, events, and competitors to identify opportunities and market gaps.
• Track brand performance, activations, community engagement, and market feedback to continuously improve execution and impact.
• Provide actionable recommendations to strengthen athlete engagement, brand positioning, and sustainable growth within the performance nutrition category.

Qualifications & Skills

• Bachelor’s degree in Sports Science, Nutrition, or related fields; however, practical immersion within the endurance and performance sports world is important.
• Strong passion for endurance sports, performance nutrition, and athlete wellness.
• Actively involved in cycling, running, triathlons, marathons, endurance racing, functional fitness, or similar sports communities.
• Strong understanding of athlete fueling, hydration, supplementation, recovery, and performance optimization.
• Good understanding of the sports nutrition and specialty retail landscape within the UAE is preferred.
• Ability to engage authentically with athletes, coaches, sports practitioners, clubs, and performance-focused communities.
• Strong communication, relationship-building, and community engagement skills.
• Commercial awareness and ability to translate athlete insights into brand growth opportunities.
• Hands-on, self-driven, and comfortable operating within fast-paced, community-led environments.
• Previous experience within sports nutrition, endurance brands, specialty sports retail, or athlete-focused businesses is preferred.
• Measures of Success
• Building strong credibility and visibility for the brand within the endurance and performance community.
• Expanding the brand’s presence across specialty sports retail, events, clubs, and athlete ecosystems.
• Driving meaningful athlete engagement, partnerships, and grassroots activations.
• Supporting sustainable growth of the performance nutrition portfolio across key channels.