Brand Manager
Skills
About This Role
Key Responsibilities
- Own and execute Brand Strategy and rollout of integrated brand campaigns.
- Own media planning alignment with agencies across digital, offline, and performance channels.
- Manage influencer strategy, including selection, partnerships, and performance tracking.
- Oversee brand research, including tracking studies, consumer insights, and competitive analysis.
- Monitor brand health metrics such as awareness, TOM, consideration, and usage.
- Work closely with the Creative Manager to ensure campaign ideas are executed effectively.
- Manage agency relationships across media, sponsorship, influencer, and research partners.
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