Assistant Brand Manager Dove Men & Skin Cleansing Premium Formats
Skills
About This Role
Overview
- As ABM Lead Dove Men+Care & Premium Formats, Skin Cleansing Arabia, you will:
- Own the Dove Men+Care business, driving end-to-end growth strategy, innovation pipeline, and market expansion
- Lead the male grooming acceleration agenda, unlocking ~€30M opportunity and building a scalable growth engine
- Own new premium format expansion across Lux, Dove, and Dove Men+Care (scrubs, oils, serums)
- Drive end-to-end innovation landing for both DMC and premium formats (from concept to in-market execution)
- Build social-first communication platforms to recruit new consumers and drive premium trade-up
- Identify and unlock white spaces across male grooming and premium formats, shaping future portfolio strategy
- Partner cross-functionally to ensure seamless delivery and scale-up of innovations
- the P&L of the brand across Arabia
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