Brand Manager KSA National
Skills
About This Role
Overview
- Develop and execute brand strategies to drive growth, market share, and profitability within the salty snacks category
- Lead end-to-end campaign planning and execution across multiple channels
- Analyze market trends, consumer behavior, and competitor activity to inform strategic decisions
- Manage brand budgets, ensuring effective allocation and strong return on investment
- Collaborate with advertising and research agencies to deliver impactful campaigns and insights
- Drive new product launches and portfolio innovation aligned with consumer needs
- Monitor brand performance metrics and take corrective actions to optimize results
- Work closely with cross-functional teams including sales, supply chain, and R&D
- Build and develop internal capabilities through team support, training, and knowledge sharing
- Ensure brand consistency and strong execution across all touchpoints
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