Brand Manager

The Opportunity

location

Established Pharmaceuticals

Primary Job Function

Local Strategy & Brand Planning

• Lead the development of annual brand plans aligned with regional/global strategy and tailored to KSA market dynamics.
• Define clear brand positioning, value proposition, and competitive strategy specific to Saudi Arabia.
• Analyze local oncology and immunology landscape, competitive dynamics, tender environment, and access barriers.
• Develop clear KPIs, launch milestones, and performance dashboards for the KSA market.
• Translate strategy into actionable tactical plans across promotional, educational, and stakeholder engagement activities

Launch Readiness & Execution Excellence

• Act as the local launch lead for biosimilars, ensuring end-to-end readiness (commercial, medical, supply, access).
• Drive cross-functional launch governance and ensure milestone tracking.
• Lead pre-launch market preparation initiatives, including HCP education and stakeholder mapping.
• Ensure timely execution of promotional materials in compliance with SFDA regulations.
• Monitor field feedback and adjust tactical plans to maximize uptake and competitive positioning.
• Ensure strong field presence and engagement to support launch excellence.

Cross-Functional Leadership

• Lead and motivate cross-functional teams without direct authority to deliver aligned execution.
• Build strong working relationships with Sales, Medical, Access, Regulatory, and Supply functions.
• Drive collaboration with the regional biosimilars team to ensure alignment and best-practice sharing.
• Act as key marketing contact for KSA affiliate and ensure effective upward communication.
• Support Medical and Market Access in building compelling biosimilar value narratives

Market Insights & Performance Management

• Conduct local market research and gather actionable insights from field teams and customers.
• Monitor market share evolution, tender results, competitive moves, and adoption barriers.
• Track performance vs. forecast and proactively identify risk mitigation actions.
• Leverage data to refine targeting, segmentation, and promotional effectiveness.
• Provide structured and timely reporting to local and regional stakeholders.

Minimum Education

Minimum Experience/Training Required

• 3 5 years of pharmaceutical marketing experience.
• Proven experience in biologics and/or biosimilars required.
• Experience in oncology and/or immunology is required.
• Prior experience in product launch management.
• Experience working in the Saudi pharmaceutical market required.
• Strong understanding of KSA tender environment and institutional landscape.
• Demonstrated ability to manage multiple brands or complex portfolios.
• Experience in local market research and insight generation.
• Proven track record in launching products successfully.
• Experience managing biologics/biosimilars.
• Strong exposure to oncology and/or immunology therapeutic areas.
• 3 5 years in brand management or similar commercial roles.
• Demonstrated ability to execute local marketing plans and deliver targets.

Competencies/skills

• Ability to lead and motivate cross-functional teams.
• Strong competitive mindset with drive to win and outperform.
• Agile and adaptable in a dynamic, evolving biosimilar market.
• Deep belief in biosimilars and their role in improving patient access.
• Strong local market insight and customer relationship management capabilities.
• Tactical execution excellence with strong field engagement.
• Ability to translate strategy into practical, actionable plans.
• Strong stakeholder management across local, regional, and global levels.
• Executive presence and strong communication skills.
• High learning agility and comfort in ambiguity.
• Strong analytical and forecasting capability.
• Entrepreneurial mindset with ownership mentality.
• Fluent in English; Arabic preferred.