KSA Parodontax Brand Manager
Skills
About This Role
Overview
Welcome to Haleon.
We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions.
In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories.
What sets us apart is our unique blend of deep human understanding and trusted science.
Now it’s time to fully realise the full potential of our business and our people.
We do this through our Win as One strategy.
It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do.
It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.
**Job****Purpose:**
The Brand Manager holds responsibility for the brand portfolio’s marketing activities, guides the development and delivery of a fully integrated marketing strategy, ensuring implementation of marketing activities to realize the strategy.
**Key****Responsibilities:**
- Lead the day to day brand operations to ensure flawless business flow
- Monitor brand market share and ensure, that corrective actions are taken whenever needed.
- Contribute to volume forecasting to ensure market share gain and business target achievement
- Ensure flawless execution of brand activities including consumer promotions and leads brand activations & campaigns
- Continuously monitor brand’s P&L to spot any deviation from business targets and proposes corrective actions.
- Monitors, tracks and analyses market performance and consumer metrics and reports the same to senior leadership
- Responsible for managing creative agencies starting from briefing to delivery of activation campaigns
- Ensures that the brand heart and global brand positioning are in the heart of all brand activities
- Collaborates with the shopper marketing team to ensure excellence of brand visibility and consumer promotions
- Work with the media agency to ensure, that adequate media plans are in place, achieving media KPI’s while drawing efficiencies & communication effectiveness
- Owns the brand’s A&P budget and works with the Head of Marketing to ensure best utilization of the same
- Tracks the A&P spending to ensure adherence to committed spending targets
- Communicates with the area team to ensure that market & consumer research needs are met and that all brand activities are inline with area and global strategy
**Basic****Qualifications:**
- Bachelor degree of Business Administration with Marketing focus or equivalent with specialization in Marketing & Business Administration
- Minimum 2 to 5 years of experience in **brand****management** in an FMCG or FMCH (consumer) background
- Worked on ATL activities & direct communication to consumers, with strong analytical skills & business acumen (knows how to manage P&Ls & do full shares analysis on brands)
- To have the ability to work across teams to achieve business and organizational objectives, & have strong analytical skills and business acumen to realize the overall strategy for the brand.
- Ability to work effectively and influence stakeholders to drive business agenda effectively.
- Set directions and inspire
- Work across boundaries
- Release energy
- Develop capability and talent
- Drive performance
- Live our values
- Agility to learn
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Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day.
It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people.
It’s important to us that Haleon is a place where all our employees feel they truly belong.
During the application process, we may ask you to share some personal information, which is entirely voluntary.
This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.
The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.
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If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting.
We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.
Note to candidates
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The Haleon recruitment team will contact you using a Haleon email account (@haleon.com).
If you are not sure whether the email you received is from Haleon, please get in touch.
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