Brand Manager
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Key skills for this role
About the Role
Brand Manager (Watches) **Key Responsibilities** * Develop and implement brand strategies aligned with business goals * Manage brand positioning, identity, and guidelines across all platforms * Plan and execute marketing and promotional campaigns (online & offline) * Monitor brand performance, market trends, and competitor activities * Coordinate with sales, design, digital, and external agencies * Manage product launches, campaigns, and brand activations * Ensure consi
Key Skills for This Role
Full Job Posting
Key Responsibilities
- Develop and implement brand strategies aligned with business goals
- Manage brand positioning, identity, and guidelines across all platforms
- Plan and execute marketing and promotional campaigns (online & offline)
- Monitor brand performance, market trends, and competitor activities
- Coordinate with sales, design, digital, and external agencies
- Manage product launches, campaigns, and brand activations
- Ensure consistency in communication, packaging, advertising, and visual identity
- Analyze campaign results and prepare performance reports
- Manage brand budgets and ensure cost-effective marketing activities
Requirements & Qualifications
- Bachelor’s degree in Marketing, Business Administration, or related field
- Proven experience as a Brand Manager or similar role
- Strong understanding of branding, marketing, and consumer behavior
- Excellent communication, presentation, and leadership skills
- Experience in digital marketing and social media branding
- Analytical mindset with ability to interpret data and insights
- Ability to manage multiple projects and meet deadlines
Preferred Skills (Added Advantage)
- Experience in retail / luxury / FMCG sector
- Knowledge of GCC or Middle East market
- Agency coordination and vendor management experience
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