Brand Manager - Commercial Portfolio
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Key skills for this role
About the Role
Lead the Commercial Portfolio by developing strategies, driving customer engagement, managing budgets, and collaborating cross-functionally to ensure business performance.
Key Skills for This Role
Full Job Posting
Overview
We are looking for a strategic and commercially driven professional to lead the Commercial Portfolio across assigned brands.
In this role, you will shape portfolio and brand strategies, drive customer engagement, strengthen forecasting and business performance, and ensure excellence in the execution of integrated commercial initiatives.
You will work cross-functionally to deliver sustainable growth, maximize market opportunities, and support patients through impactful programs and responsible risk management.
Major Accountabilities
- Lead and manage the Commercial Portfolio to deliver sustainable growth and strong performance across assigned brands.
- Develop and execute portfolio and brand strategies aligned to business priorities, market dynamics, and customer needs.
- Create operational plans across the brand lifecycle to optimize return, support launches, and strengthen lifecycle management.
- Drive excellence in forecasting, business performance monitoring, and corrective action planning to achieve sales, market share, and profitability targets.
- Build customer understanding through market insights and apply omnichannel approaches to improve engagement with healthcare professionals, patient groups, and key stakeholders.
- Oversee the development and approval of promotional materials and commercial programs in line with company and regulatory requirements.
- Lead Patient Support Programs and Risk Management Plan activities in close collaboration with Medical, Regulatory, Pharmacovigilance, Compliance, and other cross-functional partners.
- Manage portfolio budgets effectively, ensuring strong financial governance and optimal use of investments.
- Provide product and brand training to relevant teams to strengthen knowledge, alignment, and execution quality.
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