Brand Growth Social Media Manager

Compensation

Role Summary

1) Personal Brand Strategy & Execution

• Develop and execute a comprehensive, multi-platform personal branding strategy tailored specifically to the CEO's profile on Twitter/X, LinkedIn, Instagram .
• Define and refine the CEO's digital voice, ensuring it is consistently authentic, authoritative, and engaging.

2) Proactive Content Ideation

• Actively monitor industry news, AI breakthroughs, and GameDev trends to proactively suggest topics, threads, and hot takes for the CEO to comment on.
• Take the lead in telling the CEO what content should be prepared for posting, rather than waiting for briefs or directions.

3) AI-Assisted, Human-Delivered Content Creation

• Leverage AI tools extensively for content planning, trend analysis, structuring, and initial drafting to maximize efficiency.
• Relentlessly edit and refine all AI-assisted drafts to ensure the final output is entirely human-sounding, capturing the CEO's authentic voice and avoiding generic "AI-speak."
• Translate complex technical concepts into accessible, highly engaging social media posts.

4) Business Narrative Integration

• Strategically incorporate updates, milestones, and philosophies from the CEO's businesses (FarLabs, GAMED, Farcana) into the personal brand narrative without making the feeds feel like corporate bulletin boards.

5) Community Engagement & Growth

• Actively manage the CEO's online presence by engaging with key figures in the IT & Startups communities.
• Respond to comments, participate in relevant discussions, and build a loyal, high-quality following.

Required Qualifications & Skills

• ***Proven experience in spheres related to IT / Gamedev / AI! Proven experience working in startups is required!***
• Proven experience in building and managing personal brands for C-level executives, founders, or highly visible figures in the tech industry.
• Deep understanding of the culture, language, and current debates within the Artificial Intelligence communities.
• Exceptional writing and editing skills, with a mastery of tone and format across Twitter, LinkedIn, and Instagram.
• Advanced proficiency in using AI tools for content creation and workflow optimization, coupled with the ability to completely mask the AI's involvement in the final published content.
• Extreme proactivity; a self-starter who brings ideas to the table daily.
• Experience handling sensitive communications and managing community engagement in passionate, fast-moving online spaces.

KPIs (First 3 Months)

• Audit existing social media presence and present a comprehensive 6-month personal brand strategy.
• Establish a seamless, AI-optimized workflow for content ideation, approval, and publishing.
• Achieve a defined percentage increase in organic reach and engagement across Twitter, LinkedIn, and Instagram.
• Successfully launch at least two high-performing, multi-part content series that perfectly capture the CEO's authentic voice.

Application Question(s)

• What is your level of proficiency in English
• Do you have a deep understanding of the current trends, culture, and terminology within the Artificial Intelligence and Startups communities?
• Have you ever independently launched a multi-part content series or thread that went viral?
• How many years of experience do you have managing and growing personal brands for C-level executives or tech founders?
• Do you ensure that AI-assisted content maintains a 100% authentic, human-like voice without sounding like "AI-speak"?
• Are you comfortable proactively pitching daily content ideas and telling the CEO what to post, rather than waiting for briefs?
• Have you previously managed a personal brand for a CEO or founder in the tech, AI, or gaming industry?

Experience

• Using AI tools for content ideation and drafting: 2 years (Required)

Language

• English conversational / native (Required)