Digital Marketing & Brand Growth Specialist (Retail/Beauty/Healthcare)
Skills
About This Role
Overview
**MedX Pharmacy**, established in 2015, is a leading retail pharmacy chain in the UAE with over 20 branches.
We offer a comprehensive range of healthcare, beauty, fitness, and wellness products sourced from globally recognized brands.
With a strong omnichannel presence and a growing e-commerce division, MedX Pharmacy is committed to delivering exceptional customer experiences both in-store and online, while continuously driving innovation and growth within the health and beauty retail space.
We are currently seeking a highly experienced, performance-driven Digital Marketing & Brand Growth Specialist to lead end-to-end digital marketing, brand positioning, and customer growth initiatives, with a strong focus on measurable performance and scalable growth strategies.
Key Responsibilities
- Lead and optimize full-funnel performance marketing campaigns across Google Ads (Search, Shopping, Performance Max, Display) and Meta platforms, ensuring strong ROAS, CPA, and revenue growth
- Oversee and manage Google Merchant Center feeds, ensuring accuracy, compliance, and resolution of disapprovals
- Implement and refine GA4 tracking, attribution models, and conversion measurement frameworks
- Drive CRM strategies (Email & SMS) to enhance customer retention, lifecycle marketing, and repeat purchase behavior
- Leverage data-driven insights to improve AOV, LTV, and overall customer value through upselling, cross-selling, and loyalty programs
- Lead influencer marketing and brand collaborations across Instagram, TikTok, and YouTube, aligned with brand positioning
- Develop and scale organic social media strategies to strengthen brand presence and engagement
- Plan and execute PR initiatives, product launches, and media placements
- Manage and coordinate with external agencies (creative, PR, media buying) to ensure performance-driven delivery
- Collaborate closely with tech and UI/UX teams to enhance website performance, user journey, and conversion rates
- Monitor, analyze, and present weekly and monthly performance reports with actionable insights and optimization strategies
- Conduct A/B testing and continuous optimization across all digital channels
- Ensure full compliance with UAE healthcare advertising regulations (DHA/MOH)
Requirements
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
- Minimum 4+ years of hands-on experience in digital marketing, preferably within retail, beauty, e-commerce, or healthcare sectors
- Proven expertise in Google Ads, GA4, Meta Ads Manager, and CRM platforms such as Klaviyo or HubSpot
- Demonstrated experience in managing influencer campaigns and agency partnerships
- Strong analytical mindset with a consistent track record of improving ROAS, LTV, and customer retention
- **Candidates with experience managing annual marketing budgets of AED 2 million or above will be given strong preference**
- Excellent communication, stakeholder management, and cross-functional collaboration skills
- **Profiles from non-relevant industries will not be considered**
- Pay: AED15,000.00 - AED20,000.00 per month
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