Brand Growth Manager

About HalaPop

Role Overview

Brand Growth Manager

Brand, Strategy & Campaign Planning

• Support and lead marketing initiatives across brand, content, partnerships, PR,
• influencers, paid media, events, and community.
• Help develop campaign ideas that build brand awareness, consideration, conversion, and
• long-term retention.
• Ensure all marketing activities are aligned with HalaPop’s brand identity, tone of voice,
• visual direction, and positioning.
• Think critically and strategically about how to grow HalaPop as a category-leading
• prebiotic soda brand in the region.
• Work closely with the founding team to plan major launches, seasonal campaigns,
• collaborations, and retail activations.

Partnerships & PR

• Help plan and execute high-impact partnerships with major brands, retailers, platforms,
• gyms, cafés, events, and cultural partners.
• Develop partnership decks, proposals, campaign plans, and recap reports.
• Coordinate PR campaigns and outreach with relevant media outlets, publications,
• creators, and brand partners.
• Support the execution of exciting collaborations with well-known regional and global
• brands.
• Identify opportunities that can build brand credibility, visibility, and cultural relevance.

Content, Creative & Design Management

• Manage content calendars across key platforms.
• Brief and manage graphic designers, content creators, photographers, videographers, and
• editors.
• Ensure strong brand consistency across all creative assets.
• Develop clear creative briefs for social media, paid ads, PR boxes, events, influencer
• campaigns, email marketing, and retail materials.
• Be highly skilled in

Canva

• and able to create polished decks, visual plans, moodboards,
• proposals, campaign presentations, and internal documents.
• Oversee the development of consideration and conversion assets for Meta, TikTok, email,
• website, and e-commerce platforms.

Influencer Marketing & Community

• Manage influencer seeding campaigns from planning to execution.
• Build and maintain large influencer trackers using Excel and Google Sheets.
• Identify and organize influencer lists across different tiers, including micro, mid-tier,
• macro, and niche creators.
• Coordinate gifting, follow-ups, content tracking, posting status, and campaign reporting.
• Help build and manage the HalaPop community across social media and offline
• activations.
• Track influencer performance, content quality, engagement, and conversion potential.

Paid Media, Performance & Analytics

• Work with the paid media and analytics teams to develop campaign plans for Meta,
• TikTok, and other relevant channels.
• Help plan creative assets for awareness, consideration, conversion, and retargeting
• campaigns.
• Track performance metrics including ROAS, retention, conversion, engagement, reach,
• impressions, traffic, and sales-related KPIs.
• Build systems to monitor marketing performance across campaigns, influencers,
• partnerships, events, email, and website.
• Develop master trackers, dashboards, reports, and recap documents to ensure everything
• is measured clearly.
• Support website optimization and email marketing initiatives.

Events, Activations & Operations

• Plan and manage events, pop-ups, samplings, brand activations, influencer gatherings,
• and partnership launches.
• Coordinate with suppliers for production, promotional items, merchandise, event
• materials, packaging, and branded assets.
• Manage logistics, timelines, budgets, vendors, and on-ground execution.
• Be available to support occasional weekend events, activations, and brand moments.
• Help ensure every event feels organized, premium, on-brand, and commercially valuable.

Project Management & Systems

• Use tools such as

Asana

ClickUp

• for task management.
• Build and maintain master trackers for influencer campaigns, PR outreach, content plans,
• partnerships, paid media assets, event logistics, and reporting.
• Keep internal teams aligned on deadlines, deliverables, ownership, and campaign status.
• Create systems that help the team move faster, stay organized, and track everything
• properly.

Requirements

• **3–5 years of experience**
• in marketing, brand management, growth marketing, PR,
• influencer marketing, social media, or a related field.
• Experience in CPG, F&B, beauty, wellness, lifestyle, startups, or consumer brands is
• strongly preferred.
• Excellent Canva skills, especially for decks, proposals, moodboards, reports, and brand
• presentations.
• Strong Excel and Google Sheets skills, especially for trackers, influencer lists, campaign
• dashboards, and reporting.
• Experience managing content calendars, creative briefs, designers, and campaign
• execution.
• Strong understanding of influencer marketing, PR, brand partnerships, and community
• building.
• Familiarity with Meta and TikTok paid media campaigns, including creative planning for
• consideration and conversion.
• Experience with Asana, ClickUp, or similar project management tools.
• Strong communication, organization, and follow-up skills.
• Ability to manage multiple projects at once in a fast-paced environment.
• Creative thinker with strong strategic judgment.
• Highly motivated, committed, proactive, and comfortable working closely with founders.
• Willingness to attend frequent meetings and support occasional weekend events or
• activations.

The Ideal Candidate Is

• Creative but also highly organized.
• Strategic but also willing to execute.
• Excited by startups, CPG, brand building, and culture.
• Not looking for a slow corporate role.
• Comfortable with pressure, speed, ambiguity, and high ownership.
• Able to manage people, suppliers, timelines, campaigns, and performance trackers.
• Someone who can turn ideas into decks, decks into plans, and plans into real-world
• execution.
• Genuinely excited by the opportunity to help build one of the leading prebiotic soda
• brands in the region.

What We Offer

• Competitive compensation.
• ESOP / equity upside opportunity.
• Health insurance.
• Unlimited HalaPop.
• The opportunity to work closely with the founding team.
• A high-growth role inside one of the region’s most exciting emerging beverage brands.
• Exposure to major brand collaborations, influencer campaigns, retail expansion, and
• large-scale activations.
• A chance to help shape the future of a category-leading prebiotic soda brand in the
• Middle East.

Working Style