B2B Sales Manager
Skills
About This Role
Overview
We are looking for a high-performing, experienced **B2B Sales Manager** with a strong commercial mindset, confidence, and the ability to generate, develop, and close large-volume opportunities across the UAE market.
**Here O** is a premium bakery, pastry, dessert, and coffee brand and factory, supplying high-quality products to hospitals, corporate offices, restaurants, cafés, hotels, airports, catering companies, retail groups, and other commercial clients across the UAE.
The ideal candidate must be target-driven, commercially proactive, confident in approaching decision-makers, and capable of managing the full B2B sales cycle from lead generation to closing, account management, reporting, and long-term client growth.
Key Responsibilities
- Identify, approach, and onboard new B2B clients across HORECA, corporate offices, hospitals, airports, catering companies, retail groups, and institutional accounts
- Develop and execute sales strategies to expand Here-O’s presence across the UAE
- Build and maintain a strong pipeline of qualified commercial leads
- Manage and grow key client accounts, ensuring long-term relationships, repeat business, and client satisfaction
- Negotiate pricing, contracts, supply agreements, bulk orders, private label opportunities, and customized commercial arrangements
- Achieve monthly, quarterly, and annual sales targets
- Identify upselling and cross-selling opportunities, including custom flavors, branded orders, seasonal products, private label, and bulk supply agreements
- Coordinate with production, logistics, and operations teams to ensure timely delivery, product quality, and smooth client servicing
- Maintain accurate sales records, client activity, pipeline updates, and performance tracking using CRM systems
- Provide regular sales reports, pipeline updates, client feedback, market insights, and performance updates to management
- Work in alignment with management direction, company strategy, pricing policies, and operational procedures
- Monitor competitor activity, pricing strategies, client needs, and market trends in the UAE bakery, dessert, coffee, FMCG, and food service sectors
- Provide feedback to management regarding product innovation, market demand, client requirements, and new commercial opportunities
- Represent Here-O professionally in client meetings, trade shows, industry events, and commercial presentations
- Actively identify new opportunities, strategic partnerships, and large-volume supply channels beyond traditional sales routes
Requirements
- Minimum 5 years of proven B2B sales experience
- Experience in FMCG, bakery, dessert, coffee, food service, HORECA, retail, or distribution sectors
- Fluency in both Arabic and English is a must
- Strong network within UAE HORECA, retail, hospitality, corporate, catering, or distribution sectors
- Proven ability to meet or exceed sales targets
- Excellent negotiation, communication, and presentation skills
- Strong client relationship management and account management experience
- Ability to work with CRM systems, sales reports, pipeline tracking, and structured follow-up processes
- UAE market knowledge and understanding of commercial supply environments
Preferred Qualifications
- Experience in bakery, dessert, pastry, coffee chain, FMCG, or food production businesses
- Experience with private label, bulk supply, corporate gifting, or large-volume commercial agreements
- Familiarity with major UAE retail chains, hospitality groups, cafés, restaurants, hotels, hospitals, airports, and corporate procurement structures
- Existing relationships with decision-makers in the UAE B2B food and hospitality market
Key Personality & Professional Traits
- Strong B2B sales personality with confidence and presence
- Not afraid to approach new clients, open doors, and create opportunities
- Comfortable working with targets, KPIs, and performance-driven environments
- Not afraid of commission-based structures and motivated by achieving results
- Commercial thinker with an opportunity-driven mindset
- Creative, proactive, and able to think outside the box
- Strong relationship-builder with client-service experience
- Team player with positive energy, excitement, and a professional attitude
- Self-motivated, organized, disciplined, and able to follow management direction
- Accountable, results-oriented, and able to take ownership of client relationships
Key Performance Indicators
- Revenue growth and sales target achievement
- Number of new B2B accounts acquired
- Client retention and repeat business
- Average order value and contract size
- Market penetration within target segments
- Pipeline growth and qualified lead conversion
- Growth of key accounts and large-volume supply agreements
- Quality and accuracy of CRM updates, reporting, and follow-up discipline
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