AVP, Triangle & Loyalty
Role Overview
Lead the strategy, development, and delivery of digital experiences for the Triangle loyalty program.
Shape a customer-focused digital vision and roadmap, working across Canadian Tire businesses to deliver measurable customer and business outcomes.
Key Skills for This Role
Full Job Posting
Role overview
Lead the strategy, development, and delivery of digital experiences for the Triangle loyalty program.
Shape a customer-focused digital vision and roadmap, working across Canadian Tire businesses to deliver measurable customer and business outcomes.
What you will do
- Lead, coach, and develop the Triangle Digital team and strengthen product management capabilities.
- Set the vision, strategy, and multi-year roadmap for Triangle digital experiences.
- Turn business priorities, customer needs, and market opportunities into product plans and measurable outcomes.
- Oversee design, delivery, and improvement of customer-facing digital products and journeys.
- Align partners across Loyalty, Technology, Canadian Tire Bank, Lifecycle Marketing, Data and Analytics, and Store Operations.
- Use insights, market trends, data, and experimentation to guide priorities and improve performance.
- Establish measures and review customer outcomes, operational health, and portfolio value.
- Lead portfolio planning, prioritization, budgeting, and resource allocation; address delivery risks and dependencies.
- Ensure products meet quality, security, privacy, accessibility, reliability, and responsible data-use standards.
- Represent Triangle Digital with senior leaders and communicate strategy, priorities, progress, risks, and decisions.
What you will bring
- Bachelor’s degree in business, technology, design, or a related field; an advanced degree is an asset.
- Significant progressive leadership experience in digital product management, digital commerce, loyalty, or a related customer-focused field.
- Experience setting strategy and leading customer-facing digital products, portfolios, and cross-functional teams at scale.
- Epsilon or a comparable enterprise loyalty platform experience is preferred.
- Experience translating enterprise priorities into roadmaps, investment plans, and measurable business outcomes.
- Strategic, commercial, and financial acumen, including portfolio planning, budgeting, and resource prioritization.
- Understanding of digital product development, customer experience, modern delivery practices, and data-informed decisions.
- Experience across business and technology teams in a complex organization.
- Ability to lead, coach, and build high-performing teams; strong communication, judgment, influence, and customer focus.
About Canadian Tire Corporation
Canadian Tire Corporation operates retail, financial services, loyalty, petroleum, and real estate businesses, including Canadian Tire, SportChek, Mark’s, PartSource, Triangle Rewards, and CT REIT.
The company describes a national network of retail and gasoline outlets and a broad portfolio of owned brands and businesses.
Recruitment and inclusion
The posting represents an existing vacancy.
AI tools may assist initial resume screening; hiring decisions are made by human recruiters.
The company states its commitment to diversity, inclusion, belonging, and reasonable accommodations.
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