Assistant Manager, Global Influencer

Essential Duties and Responsibilities

Talent Discovery & Relationship Building

• Lead & execute 360 MUA strategy for the brand by identifying and engaging with emerging and established makeup artists globally, especially those with standout artistry or strong digital influence.
• Build and nurture long-term relationships with MUA talent across all tiers.
• Develop and maintain a global roster of key artists, collaborating closely with regional markets to spotlight new and rising talent.

Partnerships & Engagement

• Drive meaningful collaborations between Huda Beauty and MUAs through product launches, events, content, and campaigns.
• Work cross-functionally with Influencer, PR, and Brand teams to develop personalized seeding and outreach strategies.
• Coordinate artist involvement in shoots, branded content, masterclasses, event appearances, and co-branded partnerships
• Ideate and execute bespoke product kits and mailers for MUAs to drive brand love, social buzz, and product advocacy.
• Create strategic campaigns and opportunities to help engage MUAs in core product categories to drive brand awareness, authority, and loyalty.

Relationship Management & Growth

• Act as the primary point of contact for MUA partners, ensuring consistent communication and engagement.
• Maintain strong artist relationships through ongoing support, creative opportunities, and exclusive activations.
• Track relationship engagement performance to identify key opportunities for long-term partnerships.

Insights & Reporting

• Monitor social reach, content performance, and emerging beauty trends to inform talent strategy.
• Support data tracking and reporting to measure ROI and performance of artist collaborations.
• Deliver clear recaps and actionable insights from artist activations to internal stakeholders.
• Bachelor's or Master's degree in Communications, Marketing, PR, or related field
• 4+ years' experience in influencer, celebrity, or talent management - ideally within beauty, fashion, or lifestyle.
• Proven success leading large-scale campaigns or experiential activations; MUA-focused events are a strong plus.
• Deep understanding of social and digital media, influencer ecosystems, and the professional MUA landscape.
• Strong network of media, talent, and influencer contacts.
• Excellent relationship management, project coordination, and cross-functional collaboration skills.
• Confident communicator with a solutions-first mindset and strong attention to detail.
• Multilingual and global experience is a plus.
• Monthly "Self Love Days" - at company discretion
• Premium Medical/Dental/Vision coverage for employee plus dependents
• Monthly coaching sessions with our in-house Success Coach
• Employee discounts on all Huda Beauty products