Assistant Manager, Digital Acquisitions (UAE National)

Overview

Responsibilities

• Digital Customer Journey Management: Leverage analytics and customer drop-off insights to identify friction points and opportunities for conversion improvement.
• Digital Campaign Management: Plan and execute targeted, data-driven campaigns (push notifications, emails, SMS, in-app messages) to improve digital onboarding, product discovery and cross-selling as well as customer retention for digitally passive customers. Manage loyalty programs and digital rewards initiatives.
• Digital Channel Ownership: Oversee customer engagement across key digital touchpoints including mobile banking apps, web portals, chatbots, and social media. Collaborate with product, IT, Design and CX teams to ensure seamless digital experiences.
• Analytics and Reporting: Monitor and track KPIs such as customer digital conversion rates, app usage, retention rates, and campaign ROI. Provide regular reports with insights and recommendations for digital journeys optimization.
• Innovation and Trends: Stay updated on digital banking trends, emerging technologies (e.g., AI personalization, conversational banking), and competitive benchmarks. Suggest and implement new tools and tactics to enhance customer activity in digital channels.
• Compliance: Ensure all digital interaction activities comply with UAE banking regulations and data privacy laws.

Qualifications

• Experience (2 - 4 years) in Digital Campaign management, Digital Engagement, Digital Marketing preferably in in Fintech of Financial Services environment, with a track record of success in Digital Sales or Acquisitions.
• Minimum of bachelor’s degree in digital marketing, Digital Engagement/Media, Communications, Information /Marketing Technology or related field.
• At least 2 years of experience working specifically with digital platforms such as mobile apps, online banking portals, or omni-channel CRM systems.
• Hands-on experience managing digital customer lifecycle, personalized communication, and data-driven targeting.
• Demonstrated success in increasing digital adoption and acquisitions through customer journey optimization, segmentation, and campaign management.
• Understanding of customer journey mapping, persona development, and touchpoint optimization.
• Proficiency with CRM systems, marketing automation tools, and digital analytics platforms (e.g., Adobe Experience Cloud, Google Analytics), and dashboards (e.g., Power BI, Tableau).
• Understanding SEO, SEM, content management systems (CMS), email marketing, mobile acquisition strategies, and social media engagement.
• Preferably understanding of banking/fintech concepts, products, procedures and operations.
• Understanding of agile methodologies, and experience with agile tools such as JIRA or Azure DevOps.
• Familiarity with UAE Central Bank regulations, data privacy laws (e.g., UAE Data Protection Law), and compliance in the banking sector.
• Excellent analytical and problem-solving skills, with the ability to make data-driven decisions.
• Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Experience working in cross-functional teams with IT, UX/UI, analytics, compliance, marketing, and product departments.