ASO Manager

What You'll Do:

What You'll Bring:

Who We Are Looking For:

What We'll Offer:

Additional information

Qualifications

• 4-6 years in ASO or mobile growth, ideally at B2C apps with meaningful install volume
• A track record of improving store conversion, keyword rankings, and average rating through structured experiments
• Hands-on experience briefing, specing, and measuring store creative: screenshots, icons, preview videos, and feature graphics
• Deep keyword research and metadata experience, including how you measure impact and how often you iterate
• Experience building and routing traffic to Custom Product Pages and Custom Store Listings with clean tracking
• Experience improving review prompts and running review replies at scale
• Experience winning store features through editorial relationships and strong promotional assets
• Global ASO experience: localization workflows (including translation QA), market prioritization, geo-specific messaging, and per-locale testing and rollout
• Multi-language copywriting skills and familiarity with locale constraints, such as German and French text length
• Comfort with spreadsheets, A/B testing frameworks, and writing crisp hypotheses
• Familiarity with MMPs (Adjust, AppsFlyer) and SKAN
• Experience with subscription funnels and pricing or plan messaging tests
• Basic video and design skills to iterate on assets quickly
• Clear communication and project management across teams and time zones
• Autonomous
• Bring solutions instead of problems
• Data driven
• Quick to action
• A high-functioning workaholic
• Looking for exponential career growth
• Have lots of fun building a generational AI x Entertainment company
• 401k plan, designed to help you save for the future
• Health benefits tailored to your needs, including medical, dental, and vision coverage
• Professional coaching for everyone
• Team-building events, including our annual company wide trip
• Unlimited access to our Galatea app and CandyJarTV app
• Unlimited budget for self-development books
• Charity donation of your choice at your one year anniversary
• Free lunch in office everyday
• Class Pass membership for US based employee and gym access for Berlin employees
• Dog friendly offices
• Additional information
• At Inkitt, we strive to build a company culture and provide employment opportunities based on diversity and inclusion. We believe every author should have an equal opportunity to succeed, as should our team members. As a growing team from 20+ countries, we welcome everyone to apply.
• We look forward to hearing from you!
• Check out our Careers Blog 💼
• Follow us on Instagram & LinkedIn! 💻

Responsibilities

• Own the ASO strategy and roadmap for Inkitt, Galatea, CandyJar and Ironblood on iOS and Android, and set priorities and testing cadence for each market
• Run structured experiments on creative, metadata, and store journeys to grow conversion, keyword rankings, and category rank
• Improve screenshots, preview videos, icons, and copy so each listing is relevant and converts in every market
• Build Custom Product Pages and Custom Store Listings for different intents and audiences
• Work with Product to improve ratings and review health, and pitch Apple and Google editorial teams for featuring
• Lead localization and geo-segmented testing so each app feels native in every region
• Partner with User Acquisition, Creative, Product, and Data to share paid and organic insights and turn wins into repeatable processes
• Own ASO reporting and turn the numbers into clear priorities for the team and leadership