Advancement Programs Director
Role Overview
The Advancement Programs Director reports to the Chief Advancement Officer and leads a team.
The role sits on the Advancement leadership team alongside the Directors of Development, Alumni Experience and Advancement Services.
It will shape a connected, insight-led approach to alumni and donor engagement.
Key Skills for This Role
Full Job Posting
About UNSW Sydney
UNSW Sydney is a globally connected university with more than 400,000 alumni and a donor community of approximately 50,000.
Its Progress for All strategy focuses on societal impact through education, research and engagement with communities and partners.
The role is newly created following a refreshed Advancement strategy.
Role overview
The Advancement Programs Director reports to the Chief Advancement Officer and leads a team.
The role sits on the Advancement leadership team alongside the Directors of Development, Alumni Experience and Advancement Services.
It will shape a connected, insight-led approach to alumni and donor engagement.
Supporter journeys and programs
- Lead supporter journeys, lifecycle engagement and development communications, including community giving.
- Connect alumni engagement and community giving journeys with major and principal gift pathways.
- Establish strategies and standards for communications, events, stewardship and supporter experiences.
Data, insight and strategy
- Define segmentation, data, reporting and insights with Advancement Services to understand audience behavior and evaluate performance.
- Represent Advancement audiences and priorities to central marketing, digital and communications teams and senior University leaders.
- Develop a first-year strategy that maps audiences and journeys, sets priorities and builds a case for future investment.
Candidate profile
- Tertiary qualified senior customer, marketing or engagement leader with deep lifecycle strategy, loyalty or CRM engagement expertise from complex organizations.
- Able to translate data, insight and customer behavior into meaningful engagement and measurable results.
- Experienced in leading multidisciplinary teams and influencing across marketing, digital and data specialties.
- Higher education or philanthropy experience is not essential.
- Brings curiosity and commercial judgement, and can prioritize and deliver strategy amid ambiguity, competing priorities and limited resources.
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