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Advancement Programs Director

SHK Asia Pacific
Sydney, AUS
Onsite
Discovered 2 weeks ago
Lifecycle engagement strategyLoyalty strategyCRM-driven engagementAlumni and donor engagementDevelopment communicationsAudience segmentation

Full Job Posting

About UNSW Sydney

UNSW Sydney has more than 400,000 alumni and a donor community of approximately 50,000.

The university's Progress for All strategy focuses on societal impact through education, research and engagement with communities and partners.

The role was created following a refreshed Advancement strategy to bring greater coherence to alumni, donor and supporter engagement.

About the role

The Advancement Programs Director reports to the Chief Advancement Officer and is a member of the Advancement leadership team.

The Director leads a team and works alongside the Directors of Development, Alumni Experience and Advancement Services.

The role shapes a connected, insight-led approach to alumni and donor engagement.

Responsibilities

  • Lead supporter journeys, lifecycle engagement and development communications, including community giving.
  • Design connected experiences across alumni engagement, community giving, major gifts and principal gifts.
  • Establish strategies, frameworks and standards for communications, events, stewardship and supporter experiences.
  • Work with Advancement Services to define segmentation, data, reporting and insights to understand audience behaviour and evaluate performance.
  • Represent Advancement audiences and priorities to central marketing, digital and communications teams and senior University leaders.
  • Develop a first-year strategy that maps audiences and cohorts, identifies journeys and experiences, sets priorities and makes the case for investment.
  • Lead a team and collaborate with peer directors to create connected alumni and donor engagement.

Candidate requirements

  • Tertiary qualified, with senior customer, marketing or engagement leadership experience in a complex organisation.
  • Deep expertise in lifecycle strategy, loyalty or CRM-driven engagement.
  • Able to translate data, insight and customer behaviour into meaningful engagement and measurable results.
  • Experience leading multidisciplinary teams and influencing marketing, digital and data specialists.
  • Confident building stakeholder support for change, setting priorities and operating across a complex institution.
  • Able to build a case for investment and turn strategy into practical action.
  • Higher education or philanthropy experience is not essential.

Application

  • Submit a CV and covering letter.

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