Ads Specialist (E‑commerce)
About Us We are a premium luxury apparel platform serving discerning customers in the UK and US. We blend high‑end fashion with intuitive digital experiences. Our mission is to make luxury shopping effortless, immersive, and visually stunning – and we need the right paid media strategy to reach our audience.
Skills
About This Role
About Us
We are a premium luxury apparel platform serving discerning customers in the UK and US.
We blend high‑end fashion with intuitive digital experiences.
Our mission is to make luxury shopping effortless, immersive, and visually stunning – and we need the right paid media strategy to reach our audience.
Role Overview
We are seeking an experienced AD Specialist who will own, manage, and optimise all paid advertising channels for our e‑commerce business.
You will drive profitable customer acquisition and retention through Meta (Facebook/Instagram) Ads, Google Ads (Search, Shopping, Display, YouTube), and other performance channels.
You will work closely with the creative team (graphic designer, video editor) to produce high‑converting ad assets.
Key Responsibilities
- Plan, launch, and manage daily campaigns across Meta Ads Manager and Google Ads (including PMax, Shopping, Search, Retargeting).
- Develop and test ad creatives, copy, audiences, and landing pages to maximise ROAS and CAC efficiency.
- Set up and maintain conversion tracking, pixels, events, and UTM parameters.
- Analyse performance data (CTR, CPC, CPA, ROAS, LTV) and provide weekly reports with actionable insights.
- Manage budgets across campaigns and allocate spend based on seasonality and product launches.
- Conduct A/B testing on ad formats (Reels, carousel, collection ads, dynamic product ads).
- Collaborate with the content writer and video editor to produce ad creative that converts luxury shoppers.
- Stay ahead of platform updates, privacy changes (iOS14+, cookie deprecation), and new ad formats.
(Must Have)
- 3+ years of hands‑on experience in e‑commerce paid ads (Meta + Google Ads), with proven results.
- Deep understanding of Meta Ads Manager (Audience targeting, Advantage+, catalog sales).
- Google Ads certifications (Search, Shopping, Display) and experience with Merchant Center.
- Proficiency with analytics tools (Google Analytics 4, Looker Studio / Data Studio).
- Experience setting up and troubleshooting tracking (GTM, Facebook CAPI, Google Tag).
- Strong analytical skills and Excel/Google Sheets comfort.
- Ability to manage monthly ad budgets of $20k+ and deliver positive ROAS.
- Excellent English communication and reporting skills.
- Nice to have
(Strongly Preferred)
- Experience with luxury or fashion e‑commerce (higher AOV, longer consideration cycles).
- Knowledge of TikTok Ads, Pinterest Ads, or Snapchat Ads.
- Familiarity with email/SMS retargeting (Klaviyo) to support full‑funnel strategy.
- Experience with creative testing platforms (CreativeX, Motion).
- Basic understanding of SEO and CRO principles.
(First 90 Days)
- Achieve a consistent ROAS of 3x+ (or better) across Meta and Google campaigns.
- Reduce CPA by 20% from initial benchmarks through audience and creative optimisation.
- Launch and scale at least 3 new campaign types (e.g., PMax, Advantage+ Shopping, Retargeting).
- Implement full conversion tracking and a weekly reporting dashboard.
- Deliver a 30‑day paid media roadmap aligned with UK/US seasonality and luxury shopping behaviour.
Why Join Us?
- Own the full paid media strategy for a luxury brand targeting high‑value UK/US customers.
- Work with a creative, data‑driven team based in Dubai – a global hub.
- Competitive salary, performance bonuses, and direct impact on company growth.
Salary range
3,000 – 4,000 AED per month (depending on experience)
****We are an equal opportunity employer.
We celebrate diversity and are committed to creating an inclusive environment for all employees.****
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