Adobe Lifecycle Manager
Role Overview
This is a hands-on CRM deployment role building, configuring, and optimising automated lifecycle journeys directly in Adobe.
The role owns implementation from audience segmentation and journey logic through deployment and optimisation.
Key Skills for This Role
Full Job Posting
About the company
Syscort is a UAE-based consulting and technology services firm serving MENA, APAC, the UK, the US, and Europe.
Its areas include treasury and risk consulting, financial transformation, data and analytics, AI and automation, and technology consulting.
Role summary
This is a hands-on CRM deployment role building, configuring, and optimising automated lifecycle journeys directly in Adobe.
The role owns implementation from audience segmentation and journey logic through deployment and optimisation.
Core responsibilities
- Build and deploy automated lifecycle journeys and campaigns in Adobe.
- Configure audience segments, triggers, journey logic, decisioning, and dynamic content.
- Manage email, SMS, and push workflows.
- Own QA, testing, deployment, and governance; monitor performance and run A/B tests to optimise journeys.
- Manage the delivery backlog, phase the roadmap, and coordinate with client, creative, and technology teams.
Qualifications
- 5+ years of hands-on CRM deployment experience, including at least 2 years with Adobe Campaign.
- Proven experience building and deploying complex automated lifecycle journeys.
- Hands-on expertise in Adobe Campaign and Adobe Journey Optimizer (AJO).
- Working knowledge of Adobe Experience Platform, including profiles, identities, and audiences.
- SQL skills for segmentation and data QA; strong communication, delivery, and stakeholder management skills.
- Adobe Journey Optimizer Business Practitioner (Professional) certification.
- Airline, travel, or loyalty CRM experience and GCC experience are a plus.
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