VP Product, Engagement

Overview

Dubai, United Arab Emirates

What you'll do

Platform Engagement Strategy

• Define and own the engagement strategy across the entire platform, ensuring customers have compelling reasons to return and engage regularly.
• Build the long-term vision for customer retention, acquisition, loyalty, gamification, rewards, and engagement mechanics.
• Create experiences that increase customer frequency, retention, session depth, and overall engagement.
• Identify new opportunities to drive habit formation and increase customer lifetime value across all marketplaces.

Customer Engagement & Retention

• Own the design and evolution of engagement systems including rewards, challenges, missions, achievements, streaks, referral mechanics, and other retention initiatives.
• Develop innovative engagement experiences that create recurring customer behavior.
• Lead experimentation across acquisition, retention, engagement, and reactivation initiatives.
• Continuously evaluate customer behavior and optimize engagement funnels using data-driven insights.

CRM & Personalization

• Own platform-wide traffic distribution strategy, customer segmentation, lifecycle management, communication frameworks, and engagement journeys.
• Partner closely with data science teams to improve targeting, personalization, recommendation systems, and customer messaging effectiveness.
• Build sophisticated customer engagement programs that leverage behavioral signals and predictive analytics.
• Ensure communication strategies drive meaningful customer engagement rather than simply increasing message volume.

Traffic Distribution & Discovery

• Own traffic allocation and distribution frameworks across marketplaces and customer journeys.
• Partner with engineering and data science teams to optimize content discovery, recommendations, ranking systems, and customer navigation.
• Ensure platform traffic is distributed effectively to maximize customer engagement and business outcomes.
• Develop experimentation frameworks that continuously improve customer discovery experiences.

Product Leadership

• Work closely with marketplace GMs to align engagement initiatives with broader business objectives.
• Influence product strategy across multiple business units and marketplaces.
• Lead complex cross-functional initiatives that require coordination across product, engineering, design, data science, growth, and commercial teams.
• Prioritize initiatives based on customer impact, business value, and long-term strategic goals.

Design & User Experience

• Partner deeply with design teams to ensure engagement experiences feel intuitive, seamless, and native within each marketplace.
• Champion exceptional user experience and customer-centric product development.
• Ensure engagement mechanics enhance rather than disrupt the customer journey.
• Drive high-quality execution across all customer-facing experiences.

Experimentation & Innovation

• Build a culture of rapid experimentation, testing, learning, and iteration.
• Continuously launch, measure, refine, and retire engagement initiatives based on performance.
• Stay ahead of industry trends across gaming, social media, content platforms, consumer technology, and digital engagement.
• Identify emerging engagement patterns and adapt them for the platform where relevant.
• What you'll need:
• Experience leading product teams within consumer technology, gaming, social platforms, content ecosystems, marketplaces, or high-scale digital products.
• Strong track record of building and scaling engagement, retention, loyalty, gamification, or growth products.
• Deep understanding of customer behavior, retention frameworks, engagement loops, and habit-forming product design.
• Strong technical product management capabilities with the ability to work closely with engineering teams on complex platform systems.
• Background in growth product management, customer retention, or platform product leadership.
• Experience managing platform-level products that serve multiple business units or marketplaces.
• Experience partnering with data science and analytics teams to drive product decisions and optimize customer outcomes.
• Excellent understanding of experimentation methodologies, A/B testing, and data-driven product development.
• Strong product intuition combined with analytical rigor.
• Exceptional stakeholder management skills with the ability to influence senior leadership across multiple business units.
• Proven ability to operate effectively in fast-paced, high-growth environments.