VP, Growth Marketing

Qualifications

• 10+ years in product-led growth, growth marketing, product growth, digital growth or a comparable function, with experience operating at VP level and leading teams or functional owners.
• Proven experience owning the full customer journey and delivering measurable outcomes across activation, onboarding, adoption, conversion, retention, expansion, add-ons, seat growth, MRR or ARR.
• Strong product and growth analytics orientation, including executive dashboards, forecasting, experimentation and investment decisions informed by customer and product data.
• Demonstrated success managing meaningful budgets across paid and non-paid channels, internal teams and agency partners.
• Demonstrated ability to diversify beyond paid search into organic growth, content, social, influencer activity, SEO/AEO, lifecycle, CRO and emerging channels.
• Proven ability to partner closely with Product and Engineering to improve product value, activation, adoption and conversion, and to influence decisions without direct authority.
• Practical experience applying AI in a business or growth function, including the implementation of AI-enabled or agentic workflows that go beyond basic content generation or productivity use cases.
• Experience in a mid-sized or scaled company, with the ability to operate creatively and entrepreneurially within a larger enterprise environment. B2B SaaS, consumer, direct-to-consumer, subscription or marketplace experience may be relevant.
• Exceptional cross-functional leadership, communication and stakeholder management skills, with the ability to remain hands-on while building scalable systems and developing a lean, high-performing team.
• Compensation for this role will be determined based on a variety of factors, including relevant experience, qualifications, skills, geographic location, and market considerations. The anticipated compensation range for this position is -
• USA-based candidates $210,000 - $230,000 USD; Canada-based candidates $290,000 - $310,000 CAD- annually. In addition to base compensation, eligible employees may be offered other forms of compensation, such as bonuses, commissions, equity, or other incentive programs, where applicable. Compensation and benefits may vary by location and are subject to applicable legal, business, and market requirements.
• WHAT’S IN IT FOR YOU:
• Purpose led company with a Values focused culture – Best Life, One Team, Growth Mindset
• Time Off – with our open PTO policy, we offer flexibility in how and when you take PTO!
• Days of Disconnect – once a quarter, we take a collective breather and enjoy a day off together around the globe. #oneteam
• Parental & Pawternity Leave – we offer leave for when your family grows by two feet or four paws!
• Best Life Perk – we are committed to meeting you wherever you are in your fitness journey with a quarterly reimbursement
• Medical/Dental/Vision coverage
• EAP – we get you help when you need it. Period.
• Premium Calm App – enjoy tranquility with a Calm App subscription for you and up to 4 dependents over the age of 16
• And more! – so many benefits we couldn’t even fit them all here!
• At ABC Fitness, we don’t just build technology—we build communities and transform lives. Your work matters here, your growth is supported, and your voice is heard. We welcome diverse talent and encourage you to apply, even if you don’t meet every requirement.
• ABC’S COMMITMENT TO DIVERSITY, EQUALITY, BELONGING AND INCLUSION:
• ABC is an equal opportunity employer committed to diversity, equity, and inclusion. We strive to create a workplace where every employee, client, and partner feels valued, inspired, and empowered to reach their full potential. For us, inclusion isn’t just the right thing to do—it’s a business imperative. Learn more at abcfitness.com

About ABC Fitness