VP Digital Product Owner (CASA)
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Key skills for this role
About the Role
Drive CASA Transformation roadmap, optimize digital channels, lead agile teams, enhance customer experience, and ensure compliance while delivering sustainable financial perform.
Key Skills for This Role
Full Job Posting
Key Responsibilities
- Own and drive the execution of the CASA Transformation roadmap, ensuring alignment with business goals and customer needs.
- Define and prioritize the product backlog, balancing strategic initiatives with technical feasibility and squad capacity.
- Translate the product vision into clear, actionable user stories and acceptance criteria within the agile framework.
- UX&UI-led Journey and Customer Experience: Deep involvement with UX/UI and platform architecture teams to ensure state-of-the-art and fit-for-purpose digital and staff facing journeys are delivered and optimized.
- Channel Optimization: Steer the optimization of acquisition channels and the development of new or enhanced products, features, digital capabilities, and journey designs.
- Aim to grow the CASA business and enhance customer experience and conversion rates.
- Monitor product performance using KPIs, analytics, and customer feedback to inform backlog refinement and future iterations.
Agile Leadership
- Lead a cross-functional agile squad including developers, designers, analysts, and testers.
- Act as the squad s single point of accountability for product decisions, sprint planning, and backlog grooming.
- Ensure timely delivery of product increments while maintaining quality and compliance standards.
- Quarterly Planning and Execution: Formulate robust journeys and strategies to drive growth in CASA Business. Steer the development and implementation of these strategies to increase market share and revenue.
Stakeholder Engagement
- Communicate product progress, risks, and outcomes to stakeholders with clarity and confidence.
- Championing the voice of the customer through data-driven insights and feedback loops.
- Risk and Compliance Management: Collaborate with Risk Management and Compliance ensuring compliance with internal and regulatory requirements along with sound risk management practices to be maintained and monitored.
Innovation & Market Awareness
- Stay ahead of digital trends, competitor offerings, and emerging technologies.
- Identify opportunities to enhance client engagement, personalization, and advisory capabilities through digital channels.
- Market Insight-led Business Evolution: Foster strong internal and external networks. Identify emerging economic and consumer trends to inform constant evolution of platform and customer journey enhancements.
- Identify and scope enhancements that improve client engagement, personalization, through digital channels.
- Promote scalable, forward-thinking solutions that align with long-term business and technology goals.
- Deliver sustainable financial performance
- Improve origination volumes, approval rates, and time-to-investment through product and journey enhancements.
- Reduce cost-to-acquire and servicing cost through increased automation and straight-through-processing (STP).
- Track and optimize lending KPIs including drop-off rates, delinquency trends, and net portfolio growth.
- Enable upsell and cross-sell opportunities within journeys (e.g., insurance, top-ups, salary transfer tie-ins).
- Support P&L targets of investment products by accelerating go-to-market of new propositions or features and integrating cross-selling opportunities in the digital experience.
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