Vertical MarCom Manager, Broadcast & ProAV

Macnica Americas, Inc. is the North American division of Macnica Fuji Electronics Holdings, Inc. a $10 billion technology solutions provider with a stronghold in semiconductor distribution. Macnica excels in customizing solutions to client requirements and leveraging skilled engineers to expedite product development without compromising outcomes for our clients.

Learn more about the Macnica team members you’ll be joining!

Macnica Americas is seeking a driven and technically curious Vertical MarCom Manager to own marketing communications for our Broadcast & ProAV vertical. This role sits at the intersection of media technology expertise and sharp marketing execution, and will be instrumental in growing Macnica's presence and pipeline across the broadcast, live production, and professional AV ecosystem in both North America and Europe.

Job Summary:

As the Vertical MarCom Manager for Broadcast & ProAV, you will be the voice of this vertical across all marketing channels. You will develop and execute integrated campaigns, create compelling content, and work closely with demand generation, sales, and technical teams to position Macnica's proprietary media solutions and the supplier ecosystem behind them with the right buyers. Those buyers include broadcast and media engineering teams, equipment manufacturers, systems integrators, and ProAV solution providers moving to IP-based workflows. This role supports marketing needs across both the MAI (Americas) and MAE (Europe) regions.

Duties/Responsibilities:

Develop and own the annual vertical marketing plan for Broadcast & ProAV, aligned to MAI and MAE pipeline targets and campaign calendars

Build product marketing and launch programs for Macnica's proprietary broadcast and ProAV solutions, including the MEP100 and related IP media technology, from positioning through sales enablement

Create and manage a continuous content program including technical blogs, application notes, case studies, webinar presentations, and social posts tailored to broadcast and ProAV buyers

Translate complex media technology topics (SMPTE ST 2110, IPMX, video over IP, low-latency transport, compression, and synchronization) into clear, compelling messaging for both engineering and business audiences

Brief and manage external agencies and content partners on vertical-specific deliverables; review and approve all Broadcast & ProAV assets

Partner with the Demand Generation & Automation team to develop campaign briefs, target audience definitions, and messaging frameworks that feed into Marketo nurture tracks

Lead trade show and event marketing for key industry events (e.g. NAB Show, IBC, InfoComm, ISE); develop booth themes, demo narratives, and promotional materials

Develop customer and deployment stories with broadcasters, production companies, OEMs, and integrators, coordinating approvals with customers and partners

Collaborate with supplier and technology partners to develop co-branded content and joint go-to-market materials

Maintain and evolve Broadcast & ProAV landing pages on the Macnica Americas website in coordination with the Website & Digital Experience Lead

Support ABM campaigns targeting high-value broadcast, media, and ProAV accounts in coordination with Sales leads across North America and Europe

Track vertical content performance and contribute monthly insights to the marketing team's reporting cadence

Serve as subject matter marketing expert for the vertical: attend supplier briefings, FAE sessions, standards body updates, and industry events to maintain a high level of technical fluency