Marketing Manager, Robotics & AMRs

Macnica Americas, Inc. is the North American division of Macnica Fuji Electronics Holdings, Inc. a $10 billion technology solutions provider with a stronghold in semiconductor distribution. Macnica excels in customizing solutions to client requirements and leveraging skilled engineers to expedite product development without compromising outcomes for our clients.

Learn more about the Macnica team members you’ll be joining!

Job Summary:

As the Marketing Manager for Robotics & AMRs, you will be the voice of this vertical across all marketing channels. You will develop and execute integrated campaigns, create compelling content, and work closely with demand generation, sales, and technical teams to ensure that Macnica's robotics solutions — and the supplier ecosystem behind them — are positioned effectively with the right buyers. This role supports marketing needs across both the MAI (Americas) and MAE (Europe) regions.

Duties/Responsibilities:

Develop and own the annual vertical marketing plan for Robotics & AMRs, aligned to MAI and MAE pipeline targets and campaign calendars

Create and manage a continuous content program including technical blogs, application notes, case studies, webinar presentations, and social posts tailored to robotics buyers

Brief and manage external agencies and content partners on vertical-specific deliverables; review and approve all robotics-related assets

Partner with the Demand Generation & Automation team to develop campaign briefs, target audience definitions, and messaging frameworks that feed into Market nurture tracks

Support trade show and event marketing for robotics-relevant events (e.g. Automate, Vision Stuttgart); develop booth themes, demo narratives, and promotional materials

Collaborate with supplier partners (Sony, DeepX, Connect Tech, iENSO, and others) to develop co-branded content and joint go-to-market materials

Maintain and evolve robotics vertical landing pages on the Macnica Americas website in coordination with the Website & Digital Experience Lead

Support ABM campaigns targeting high-value robotics accounts in coordination with Sales leads across North America and Europe

Track vertical content performance and contribute monthly insights to the marketing team's reporting cadence

Serve as subject matter marketing expert for the robotics vertical — attend supplier briefings, FAE sessions, and industry events to maintain a high level of technical fluency

Serve as subject matter marketing expert for the vertical: attend supplier briefings, FAE sessions, standards body updates, and industry events to maintain a high level of technical fluency