User Growth & Lifecycle Marketing Manager

About Binance

Role overview

Responsibilities

• Lead onboarding product iterations, personalized campaigns, and targeted engagement to improve activation and first-time transaction conversion.
• Build lifecycle management and user segmentation frameworks, and improve user engagement and repeat-purchase frequency through membership programs, points, gamification, and cross-selling.
• Design and optimize referral and viral-growth mechanisms for organic product growth.
• Lead A/B testing and segmentation to refine operations and improve resource allocation.
• Collaborate across teams to execute lifecycle campaigns and strategies.
• Apply data analysis to uncover business insights, identify problems, and develop data-driven solutions.
• Stay informed about business-unit products, features, user preferences, and pain points.

Requirements

• Demonstrated growth from zero to one or one to a thousand users, with significant retention, conversion, and repeat-purchase results.
• More than five years of internet-industry experience and more than three years in senior user-growth roles in transaction-based sectors such as e-commerce or fintech.
• Experience independently leading growth projects, operations, or campaigns using systematic methods.
• In-depth knowledge of A/B testing, funnel analysis, and tailored operational strategies; experience with marketing automation tools.
• Ability to build and improve user-operations monitoring and analysis systems, identify issues from data, and propose solutions.
• Familiarity with multiple business-unit products and understanding of user preferences and pain points.
• English and Arabic bilingual fluency for coordination with MENA partners and stakeholders.

Why Binance

• The company describes opportunities to shape the future of finance, work with global colleagues, take on challenging projects with autonomy, and pursue career growth and continuous learning.
• Competitive salary and company benefits are mentioned without a specific amount.

Workplace

• The posting describes the arrangement as remote-first and work-from-home, with variation possible depending on the role and team.