Travel Retail Area Manager
Skills
About This Role
Key Responsibilities
- Manage and develop travel retail accounts and distributors across assigned markets
- Drive sales performance in line with regional targets (sell-in, sell-out, and margin)
- Lead annual negotiations, commercial agreements, and trading terms
- Build strong partnerships with duty-free operators, distributors, and airport stakeholders
Brand & Retail Excellence
- Ensure best-in-class brand execution across fragrances and cosmetics
- Implement global and regional guidelines for merchandising, visibility, and assortment
- Oversee in-store activations, animations, launches, and seasonal campaigns
- Monitor pricing, assortments, and competitive landscape
Distributor & Market Management
- Manage and develop distributor performance against KPIs
- Align forecasts, inventory levels, and replenishment plans with supply chain teams
- Ensure compliance with brand standards, contracts, and reporting requirements
- Identify expansion opportunities in new airports or retail concepts
Team, Training & Capability Building
- Coordinate and support beauty advisors, promoters, and training initiatives
- Ensure consistent product knowledge and selling excellence
- Work closely with training teams on fragrance storytelling and product education
Planning, Analysis & Reporting
- Prepare budgets, forecasts, and market action plans
- Track performance by door, airport, and category
- Analyze sales, conversion, footfall, and promotion effectiveness
- Provide clear market insights and recommendations to regional management
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