Regional Sales Manager – Travel Retail

Overview

Regional Sales Manager – Travel Retail

Your Mission

Regional Strategy & Commercial Planning

• Develop and execute a regional Travel Retail strategy aligned with global commercial priorities and brand direction
• Translate the global brand strategy into market-specific execution plans, activations and door-level tactics
• Identify white space opportunities — new doors, premium locations, category expansion, travel exclusives — and propose strategic initiatives to the Global Head of TR
• Prepare and manage the region’s sales and expenditure budget, ensuring ROI discipline
• Create and execute annual Joint Business Plans (JBPs) to drive sell-in and sell-out growth
• Deliver sell-in, sell-out, profitability and ranking targets across the region
• Monitor competitor activity and market trends to adjust strategy proactively.

Duty Free Operator Relationship Management

• Build and manage senior-level relationships with key Duty Free operators (e.g. AVOLTA, Lagardere, Heinemann and regional operators)
• Lead Joint Business Planning sessions with buyers and category managers, securing alignment on targets, investment and activations
• Negotiate listings, shelf space, premium locations, pop-up and animation slots
• Develop long-term strategic partnerships that go beyond transactional buying relationships.
• Serve as the primary escalation point for all commercial and operational matters with key accounts
• Represent AMOUAGE at industry events, trade fairs and buyer meetings.

Team Leadership & People Management

• Lead, coach and develop a tiered field team comprising Regional Supervisors and Beauty Advisors
• Set clear KPIs for the Supervisor layer and hold them accountable for door-level performance and BA management
• Conduct regular field visits, ride-alongs and in-store coaching to ensure execution excellence and brand standards
• Lead recruitment, onboarding and induction of field staff in partnership with HR
• Develop individual development plans, identify training needs and support career progression
• Manage team scheduling, rostering and deployment across doors to optimise coverage and productivity
• Handle performance management conversations and address underperformance decisively and fairly
• Foster a high-performance, consumer-obsessed team culture rooted in brand pride.

In-Store Execution & Brand Experience

• Ensure full compliance with brand merchandising, VM guidelines and animation standards across all doors
• Drive exceptional consumer experience at the point of sale through team training and regular quality checks
• Oversee execution of product launches, animations, and promotional events in-store
• Manage day-to-day retailer sales activities and resolve operational issues swiftly.

Data, Reporting & Insights

• Gather, analyse and act on sell-out data to identify opportunities, optimise deployment and course-correct underperforming doors
• Prepare and present monthly and quarterly business reviews to the Global Head of TR
• Track and report on KPIs including sell-out, sell-in, ranking, space share and team productivity
• Use data to build compelling commercial cases for investment with both internal stakeholders and DFO buyers.

Your Journey With Us

Your Expertise

• Bachelor’s degree in Marketing, Business Administration or related field; MBA preferred
• Minimum 7 years of sales management experience in luxury, fragrance or cosmetics
• Minimum 4 years of direct Travel Retail experience — a deep understanding of the TR channel is essential
• Proven track record of managing relationships and winning at the negotiation table
• Demonstrated experience leading tiered field teams (supervisor + frontline) across multiple doors or markets
• Experience in the GCC / Middle East TR landscape is highly advantageous
• Europe or Asia Pacific TR experience is a plus.

The AMOUAGE Advantage