Area Manager -Travel Retail (Arabic Speaker )

Overview

Key responsibilities and accountabilities

• Conduct business review meetings with the clients
• Reviewing the business and the performance by brand, highlight any issues / opportunities
• Presenting brands to the clients to obtain new brand listings
• Presenting the new launches of existing brands to the clients & agree the client order(s)
• Negotiating space and location for the brands in the stores including allocation of personalized space
• Updating clients on availability of new launches to obtain repeat orders
• Creating detailed minutes of meeting and following up on the action points
• Shop visits to Middle East Travel Retail shops (airport shops / border shops / diplomatic shops) on a regular basis as per the required visit schedule
• Sufficient stocks of point-of-sale material (including GWP’s, Testers, shelf talkers, etc.)
• New launch PoSM requirements raised (inc. GWP's, shelf testers, promotional requirements)
• Visible communication of GWP and promotional offers
• Identification of new space opportunities
• Identification of new brand and new reference opportunities
• Ensuring premium presentation for the brands at store level
• Maintaining a detailed floor plan file by account including own and competitor brands
• Maintaining up to date photographs for each client / shop
• Ensuring prices are correct and price increases are activated at store level on time and in full
• Management of shop-based Brand Ambassadors :
• Recruitment of Brand Ambassadors (Brand Ambassadors candidates are selected internally by the retailer and then interviewed & selected by the Area Manager)
• Defining qualitative and quantitative objectives on a monthly basis in line with the sales targets, merchandising objectives, and promotions
• Briefing the Brand Ambassadors on the novelties, the correct merchandising, and promotional activities
• Communicating to the Brand Ambassadors the sales targets and tracks sales vs. target
• Analyses and follow up on the Brand Ambassadors retail sales identifying & solving issues
• Calculating the Brand Ambassadors commissions & incentives based on the sales
• Market Analysis
• Studies on the products, the merchandising, and the promotions of competing brands
• Gathering information on the market from the Retailers and Beauty Consultants
• Creating reports with recommendations
• Promotions
• Securing promotional slots with the retailers in line with the available budgets
• Maintaining the Promotional Calendar
• Marketing Executive is responsible for the implementation, activation, and monitoring of the promotional activity)
• Overseeing the activity ensuring all elements are in place on time and in full
• Daily sales targets tracked and fed back to the promoters and management
• Final promotion evaluation created
• In store Furniture
• Replacement of branded in store furniture as required / budgeted
• ISF Vendor Packs sourced from the retailers detailing dimensions & locations in store
• Space allocation by brand defined and presented to senior management for feedback / approval
• Operational budgets & costs
• Operational costs expenditure & tracking in line with defined budgets
• Invoices processed for all expenditure upon receipt
• Sales Out data
• Sourcing the Sales Out figures from the clients (including market share, ranking, category trend where available) and maintaining accurate Sales Out files by brand by client
• Analyzing the Sales Out figures to highlight changes and areas for attention, and re-acting accordingly, feeding back to Brand Ambassadors

Requirement

• Dynamic ‘can do’ attitude passion and high levels of initiative together with a keen sense of desire to see results of initiatives.
• Ability to communicate with clarity and persuasion, empathy and respect with high energy levels.
• Evidence of passion and achievements.
• Meticulous attention to detail
• Strong interpersonal skills and the ability to work effectively within a multicultural environment building strong multi-level relationships
• Excellent analytical and strategic thinking.
• Strong in Excel, Word and PowerPoint.
• Fluent in English and Arabic
• International Travel within the Middle East region expected at 40% time