Trade Marketing Manager
Skills
About This Role
Overview
- GTM Strategy Execution: Execute the annual go-to-market plan; translate brand and commercial priorities into store-level activation plans.
- POS Material Development: Develop regular and innovative in-store POS material; manage specifications, costing comparisons and optimisation in line with brand guidelines and budget.
- Vendor Management: Source, onboard and manage POS, fabrication and event vendors; negotiate rates; develop new vendors and maintain a robust active panel.
- In-Store Execution: Coordinate with vendors and store teams for seamless, on-time campaign and POS installation across all stores.
- Media Planning & Execution: Plan and execute below-the-line media to support promotions, seasonal moments and new-product launches.
- BTL Activations: Design and deliver below-the-line activations that drive footfall, basket size and category trial.
- Events & Sponsorships: Manage VIVA participation in trade events, sponsorships and brand activations; partner with mall management on in-mall events.
- Store Visits & Competition Mapping: Conduct regular store visits to ensure execution standards; map competitor activity and share insights with commercial and category teams.
- Store Design Partnership: Work closely with property and projects teams on store look-and-feel, signage and visual-merchandising standards.
- New Store Openings: Lead the trade-marketing workstream for new store openings across regions — POS, opening events, customer-acquisition campaigns.
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