Trade Marketing
Skills
About This Role
Key Responsibilities
- Support the implementation of trade marketing strategies and promotional activities to increase brand awareness and drive sales growth.
- Work closely with the sales team to roll out retail promotions, in-store campaigns, and merchandising initiatives.
- Oversee the distribution and proper placement of Point of Sale Materials to maintain consistent brand presentation across retail stores.
- Monitor sales results by brand and product segment and prepare periodic performance reports.
- Conduct regular market visits to check product availability, ensure display standards are maintained, and track competitor movements.
- Liaise with distributors and retail partners to ensure strong product visibility and effective execution of promotional plans.
- Assist in organizing product launches, seasonal promotions, and marketing events.
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