Technical Architect - MarTech

General Information

Qatar-Doha

About the Role

• An exciting opportunity to join the Qatar Airways Group IT Customer & Digital Platforms team as an AEP Architect.
• This role is responsible for designing, governing, and delivering enterprise-scale Customer Data Platform (CDP) solutions using Adobe Experience Platform (AEP), ensuring alignment with business objectives, privacy regulations, and enterprise architecture standards.
• The role will lead end-to-end CDP architecture, covering data ingestion, schema design, identity resolution, governance, activation, and integration with downstream marketing and analytics platforms.
• You will work closely with business stakeholders, data engineering teams, marketing technology teams, and external vendors to deliver scalable, secure, and future‑ready customer data capabilities.
• Your duties would include:
• Own the end-to-end architecture of Adobe Experience Platform, including ingestion, transformation, storage, governance, and activation layers.
• Design and govern XDM schemas, identity namespaces, profile enablement, and event taxonomy across web, mobile, CRM, loyalty, and offline sources.
• Define and enforce data governance, consent, and privacy controls (labels, policies, usage constraints) in alignment with regulatory and corporate standards.
• Lead integration design between AEP and upstream/downstream platforms (GCP data lake, CRM, marketing channels, BI, personalization tools).
• Provide technical leadership and architectural direction for CDP-related initiatives, PoCs, and large-scale implementations.
• Collaborate with data engineering teams on batch and streaming ingestion pipelines, APIs, and performance optimization.
• Work with marketing and business teams to enable real-time customer profiles, segmentation, and orchestration use cases.
• Evaluate and manage vendor-led implementations, ensuring adherence to architectural standards and delivery quality.
• Ensure solutions are scalable, secure, resilient, and future-proof, aligned with Adobe best practices and enterprise architecture principles.
• Prepare architecture documentation, standards, design reviews, and solution blueprints.
• Provide technical leadership and advise key architectural decisions concerning the platform and the supporting technologies.
• Support production operations, issue triage, optimization, and continuous improvement of the CDP platform.
• Be part of an extraordinary story
• Your skills.
• Your imagination.
• Your ambition.
• Here, there are no boundaries to your potential and the impact you can make.
• You’ll find infinite opportunities to grow and work on the biggest, most rewarding challenges that will build your skills and experience.
• You have the chance to be a part of our future, and build the life you want while being part of an international community.
• Our best is here and still to come.
• To us, impossible is only a challenge.
• Join us as we dare to achieve what’s never been done before.
• Together, everything is possible.

Qualification

Essential

• Bachelor’s Degree or Equivalent with Minimum 6 years of job-related experience
• Hands-on experience with Adobe Experience Platform (AEP) including: XDM schema design, Identity Service, Profile & segmentation, Batch and streaming ingestion and Governance and consent management
• Strong experience in Data Architecture, CDP design, and system integration
• Experience working with cloud data platforms (e.g. GCP, AWS, Azure)
• Ability to translate business requirements into scalable technical architecture
• Strong stakeholder management and communication skills
• Managerial skills - Ability to train and develop subordinate's skills. Ability to foster teamwork among team members and conflict management.

Preferred

• 8+ years of specialized experience in data platforms, CDP, or MarTech ecosystems
• Experience integrating AEP with CRM, BI, marketing automation, personalization, and analytics tools
• Exposure to real-time customer journey orchestration (e.g. Adobe Journey Optimizer)
• Strong understanding of data privacy, consent frameworks, and regulatory compliance
• Adobe AEP / CDP certifications are a plus
• Experience leading architecture reviews and mentoring technical teams

About Qatar Airways Group

How to Apply