SR. Merchandiser
Role Overview
Maximize on-shelf product presence, conduct in-store sampling and promotions when needed, and ensure adherence to planograms.
Provide current market information to support sales opportunities and achieve execution and performance targets.
Key Skills for This Role
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Role purpose
Maximize on-shelf product presence, conduct in-store sampling and promotions when needed, and ensure adherence to planograms.
Provide current market information to support sales opportunities and achieve execution and performance targets.
Store merchandising and sales execution
- Visit assigned traditional-trade outlets according to the daily journey plan.
- Merchandise products across shelves, stands, floor displays, and other access points; place point-of-sale materials where applicable.
- Follow approved planograms, rotate stock using FIFO, remove substandard products, and maintain clean, fresh shelf stock.
- Monitor competitor activity, report deviations from agreed outlet terms, and report daily activities to the supervisor.
- Participate in sampling and redemption campaigns when required.
- Support sales methods and promotional program execution, estimate expected sales volumes, and prepare reports with recommendations.
PACE system and performance
- Execute visits through the PACE Merchandising System, follow the assigned journey plan, and close system action items.
- Maintain accurate photos, counts, and timestamps; manual or offline reporting is not permitted.
- Performance measures include execution standards, LTA enforcement, journey-plan adherence, PACE outcomes, visits versus plan, MSL, Rock, and SOS Perfect Store compliance.
Qualifications and competencies
- Knowledge of sales channels and basic sales knowledge.
- Strong customer communication and interpersonal skills; service-level orientation.
- Valid driving license and high-school certificate or higher.
- Must be healthy and physically fit to fulfil assigned tasks.
Professional conduct
Maintain appropriate personal appearance and professional behaviour in line with the Frito Lay code of conduct.
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