Digital Analyst

Role overview

Brand campaigns and planning

• Serve as the primary liaison between KSA Snacks and Beverages brand teams and the Cairo Consumer Engagement team.
• Turn brand priorities into briefs, campaigns, and channel plans; plan campaigns from ideation and partner briefing through launch and results reporting.
• Contribute to the KSA 2027 Annual Operating Plan campaign plan, e-commerce and away-from-home plan, and quarterly brand reviews.
• Support media planning with media teams and agencies, and manage influencer collaborations alongside the agency.

Voice, content, and CRM

• Own consumer engagement language and tone across the app, push notifications, in-app messages, and email; keep tone guidance and Arabic/English glossary current.
• Write and adapt Arabic-first copy, using English where needed, that sounds native to Saudi consumers and respects culture.
• Review team and agency content before publication; brief designers and agencies and assess work against brand standards.
• Consolidate quarterly content calendars across brands and channels, including engagement and educational CRM notifications.
• Build, test, schedule, and launch push, in-app, and email content in Salesforce Marketing Cloud.
• Monitor campaign performance, propose optimizations, test app updates and features, and raise IT tickets for issues.

Partnerships and consumer care

• Manage loyalty aggregators, reward partners, and direct Saudi partners; help source valued rewards.
• Raise purchase orders, handle quotes, follow invoice payments and goods receipts, coordinate across Snacks and Beverages, and track campaign budgets.
• Refresh complaint-handling templates, handle and consolidate complaints, and raise IT tickets when needed.
• Manage app-store reviews and replies and handle COC-related matters for KSA campaigns and partners.
• Hire, train, and coach one to two KSA trainees.

Required qualifications

• 2–4 years of experience in consumer engagement, CRM, loyalty, or brand and digital marketing; experience in FMCG, retail, food and beverage, or a consumer app is ideal.
• Native or near-native Arabic with outstanding writing skills and professional English.
• Hands-on CRM or marketing automation platform experience across push, in-app, and email; Salesforce Marketing Cloud is preferred, and Braze, CleverTap, or similar are valued.
• End-to-end campaign experience, including work with creative, media, or digital agencies.
• Able to interpret campaign dashboards, use Excel confidently, and turn engagement metrics into next steps.
• Strong organization, follow-through, and communication skills for managing multiple workstreams, budgets, purchase orders, vendors, and cross-country relationships.
• Bachelor’s degree in marketing, communications, business, or a related field.

Preferred experience

• FMCG or CPG experience in Saudi Arabia or the wider GCC; familiarity with Saudi consumer culture, Khaleeji dialect, Ramadan, National Day, and Founding Day.
• Experience with loyalty apps, rewards, QR promotions, receipt scanning, challenges, gamified mechanics, aggregators, reward vendors, or voucher partners.
• Experience owning Arabic and English tone-of-voice guidance; analytics tools such as Google Analytics, Power BI, or SQL; and A/B testing.
• Experience with app-store reviews, consumer complaints, customer-care escalations, influencer marketing, media planning, coaching junior colleagues, or multinational matrix organizations.

Role benefits and growth