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Sr. Marketing Manager, Direct to Consumer

iRhythm Technologies
Remote, USA
Full-time
Senior · 12+ years experience
Remote
USD 138000-170000 / year
Discovered 4 weeks ago

Full Job Posting

Qualifications

  • Bachelor's degree required; master’s degree in marketing, business administration, communications, patient advocacy or a related field preferred.
  • 12+ years of progressive marketing experience, with significant experience leading DTC healthcare marketing programs for medical devices, diagnostics, digital health, pharmaceuticals or disease awareness organizations.
  • Experience developing omnichannel marketing campaigns across digital, social, web, email, print, experiential and healthcare POS channels.
  • Experience developing and managing relationships with patient advocacy organizations, patient support groups, professional societies, or community-based health social service organizations.
  • Exceptional communication, presentation, storytelling, and executive influence skills.
  • Demonstrated success leading highly cross-functional initiatives involving Product Marketing, Digital Marketing, Commercial Strategy, Sales, Regulatory, Legal, Medical Affairs, Market Access, Marketing Operations, external agencies, and Executive Leadership.
  • Ability to thrive in a fast-paced, collaborative, and evolving business environment.
  • Travel
  • Up to 20% domestic travel is anticipated for this position, including customer meetings, conferences, agency sessions, and team events.
  • About You
  • Experience engaging patients through both direct-to-consumer and partner-led channels, including patient advocacy organizations, health systems, providers, payers, employers, and community-based organizations.
  • Strategic consumer marketer with an entrepreneurial mindset and the ability to build scalable DTC marketing capabilities in a regulated healthcare environment.
  • Demonstrated success influencing strategic decisions through DTC market intelligence, advocacy engagement, and cross-functional leadership.
  • Comfortable navigating ambiguity while establishing clear frameworks, processes, and performance expectations for emerging consumer marketing programs.
  • Deep understanding of healthcare decision-making across patients, providers, caregivers, clinical teams, operational stakeholders, and commercial partners.
  • Experience marketing connected medical devices, diagnostics, digital health solutions, AI-enabled healthcare technologies, or patient-facing healthcare services.
  • Experience with patient access and resource hubs.
  • Executive presence with the ability to influence stakeholders across business functions.
  • What’s in it for you
  • This is a full-time position with a competitive compensation package, annual corporate bonus eligibility, and excellent benefits including medical, dental, and vision coverage starting on your first day, paid holidays, generous PTO, 401(k) with company match, an Employee Stock Purchase Plan, paid parental leave, family benefits, pet insurance discounts, cultural committee and volunteer opportunities, and more.
  • Why iRhythm?
  • At iRhythm, we are transforming healthcare—one heartbeat at a time. Join a purpose-driven team focused on saving lives through innovation, technology, and partnerships with world-class clinicians. Make iRhythm your path forward.
  • As part of our core values, we ensure an inclusive workforce. We welcome and celebrate people of all backgrounds, experiences, skills, and perspectives. iRhythm Technologies, Inc. is an Equal Opportunity Employer. We will consider for employment all qualified applicants with arrest and conviction records in accordance with all applicable laws. iRhythm provides reasonable accommodation for qualified individuals with disabilities in job application procedures, including those who may have difficulty using our online system. If you need such an accommodation, you may contact us at [email protected].

Location:

  • Actual compensation may vary depending on job-related factors including knowledge, skills, experience, and work location.
  • Estimated Pay
  • $138,000 - $170,000
  • As a part of our core values, we ensure an inclusive workforce. We welcome and celebrate people of all backgrounds, experiences, skills, and perspectives. iRhythm Technologies, Inc. is an Equal Opportunity Employer. We will consider for employment all qualified applicants with arrest and conviction records in accordance with all applicable laws.
  • iRhythm provides reasonable accommodations for qualified individuals with disabilities in job application procedures, including those who may have any difficulty using our online system. If you need such an accommodation, you may contact us at [email protected]
  • About iRhythm Technologies iRhythm is a leading digital healthcare company that creates trusted solutions that detect, predict, and prevent disease. Combining wearable biosensors and cloud-based data analytics with powerful proprietary algorithms, iRhythm distills data from millions of heartbeats into clinically actionable information. Through a relentless focus on patient care, iRhythm’s vision is to deliver better data, better insights, and better health for all.
  • Make iRhythm your path forward. Zio, the heart monitor that changed the game.
  • There have been instances where individuals not associated with iRhythm have impersonated iRhythm employees pretending to be involved in the iRhythm recruiting process, or created postings for positions that do not exist. Please note that all open positions will always be shown here on the iRhythm Careers page, and all communications regarding the application, interview and hiring process will come from a @irhythmtech.com email address. Please check any communications to be sure they come directly from @irhythmtech.com email address. If you believe you have been the victim of an imposter or want to confirm that the person you are communicating with is legitimate, please contact [email protected]. Written offers of employment will be extended in a formal offer letter from an @irhythmtech.com email address ONLY.
  • For more information, see https://www.ftc.gov/business-guidance/blog/2023/01/taking-ploy-out-employment-scams and https://www.ic3.gov/Media/Y2020/PSA200121

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