Sr. Manager, Creative Marketing Management – Builder Channel

Roles and Responsibilities

• Responsible for leading the development, integration and execution of the marketing strategy across Samsung’s Home Builder Channel, supporting Samsung Digital Appliances and Dacor Luxury Appliances.
• Responsible for leading the creative development of marketing plans, creative campaigns, media plan, sales presentations and collateral materials for internal and external customers (home builders, builder distributors, remodelers & interior designers, and architects).
• Creates activations/programs that support and drive awareness/consideration with Builder customers
• Lead the digital strategy across SamsungBuilder.com, CRM/email, earned/paid media and to drive revenue growth and achieve business objectives.
• Owns the relationship with each product/business vertical’s product marketing team and ensure branding strategy/standards and category messaging are not compromised.
• Lead all external agency partners including project scoping, budget management, and briefs to deliver high quality output while maximizing efficiency.
• Interact on a daily basis with internal teams such as Integrated Marketing, Builder Sales, and Product Management.
• Interact externally with end customers and agency partners.
• undefinedNecessary Skills / Attributes:Bachelor's Degree with Minimum of 8-10 years of experience with B2B marketingExperience in developing and executing demand generation and pipeline building marketing programs and campaigns including digital and direct nationally or regionally.Experience in leveraging customer analytics, insights, and prior campaign performance to guide marketing plans and help inform future targeting strategy.Creative B2B brand message development and campaign managementMust have proven ability to successfully manage multiple projects, priorities and engagements simultaneously.Creative business solutions and presentation development/managementBuilding internal cross-functional relationship and partnerships with outside marketing/advertising agencies and trade customersCreating leadership presence (positive and confident influence) with internal functions at all levels of management and trade customer managementProblem-solving (defining what the problem is to be solved), actions and accountabilities
• Skills and Qualifications
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