Sr Growth Marketing Manager

Qualifications

• Required Qualifications
• 8+ years of experience in growth marketing, demand generation, or integrated campaign management in B2B environments.
• Proven expertise in campaign strategy and multi-channel execution, with demonstrated pipeline and revenue impact.
• Deep experience in persona development, segmentation, and content mapping across the buyer journey.
• Strong understanding of paid media channels commonly used in B2B technology or cybersecurity campaigns, including Google Search, LinkedIn, TechTarget, content syndication, intent-based media, and programmatic advertising.
• Strong track record of leading and developing teams, including setting priorities, managing performance, and scaling execution.
• Advanced understanding of full-funnel demand generation, including lead lifecycle management and conversion optimization.
• Data-driven mindset with experience in analytics, reporting, and campaign optimization.
• Excellent cross-functional collaboration and stakeholder management skills, strong communication and presentation skills.
• Hands-on experience with marketing automation and CRM platforms (e.g., Marketo, Salesforce, Pardot) intent data tools (Tech Target Portal, 6Sense), Analytics tools and project management tools (Asana, Workfront).
• Preferred Qualifications
• Experience in enterprise B2B technology or cybersecurity/data security markets.
• Experience evaluating paid media channel mix and making recommendations on which channels are best suited for awareness, demand creation, high-intent capture, retargeting, ABM, and pipeline acceleration.
• Familiarity with ABM platforms, advanced attribution models, and GTM orchestration frameworks.
• Experience optimizing content and campaign performance for LLM-driven discovery, AI search, and emerging answer-engine optimization practices.
• Experience working within complex, matrixed organizations.
• Bachelor’s degree in Marketing, Business, or a related field.
• Success Metrics
• Growth in net-new logos and pipeline contribution
• Improvements in conversion rates across the funnel
• Campaign-influenced and sourced revenue growth
• Campaign activation effectiveness (engagement, progression, velocity)
• Team performance and campaign execution quality
• #LI-JB2
• At Entrust, we don’t just offer jobs – we offer career journeys. Here is what you can expect when you join our team:
• Career Growth: Whether you’re a budding developer or a seasoned expert, we’re invested in your professional journey. With learning-forward initiatives and exciting challenges, your growth is our priority.
• Flexibility: Life is all about balance. Whether you’re remote, hybrid, or on-site, we offer flexible options that fit your lifestyle.
• Collaboration: Here, your voice matters. Our teams thrive on sharing ideas, brainstorming solutions, and working together to build a better tomorrow.
• We believe in securing identities—but it doesn’t stop there. At Entrust, we’re passionate about valuing all identities. Our culture is built on diversity, inclusion, and respect. From unconscious bias training for our leaders to global affinity groups that connect colleagues across the globe, we’re creating a community where everyone is encouraged to be themselves.
• Ready to Make an Impact?
• If you’re excited by the prospect of innovating, growing your career, and collaborating in a dynamic environment, Entrust is the place for you. Join us in making a difference. Let’s build a more secure world—together.
• Apply today!
• For more information, visit www.entrust.com. Follow us on, LinkedIn, Facebook, Instagram, and YouTube
• For US roles, or where applicable:
• Entrust is an EEO/AA/Disabled/Veterans Employer
• For Canadian roles, or where applicable:
• Entrust values diversity and inclusion and we are committed to building a diverse workforce with wide perspectives and innovative ideas. We welcome applications from qualified individuals of all backgrounds, and we strive to provide an accessible experience for candidates of all abilities.
• If you require an accommodation, contact [email protected].
• Recruiter: