Sr. Director Commercial & Industrial Product Strategy

Key Responsibilities

• Include: Product Discovery: Utilize market, enterprise, and business unit data to build a vision of the global future for the VGO commercial and industrial product portfolio. Drive consumer research to create research plans that will identify consumer unmet needs and answer critical business questions to unlock innovation pathways. Constantly ideate against strategic business questions. Evaluate the competitive landscape and identify portfolio gaps and claims opportunities. Product Planning: Create a long-term product portfolio vision. Develop a 5-year innovation road map (product, package, portfolio) that is aligned to the corporate and business unit strategies. Maintain the road map based on market and business unit trends. Help prioritize product related projects for the organization. Maximize product profitability for the portfolio by identifying and maintaining regional target margins. Be the center of excellence for VGO innovation. Product Development - Follow the New Solutions Development stage gate process for all new initiatives. Create gate documents for all products on the innovation master plan. Lead key initiatives globally to drive international harmonization of the Valvoline product portfolio. Cross-connect between all Valvoline segments to deliver single solution branding and product promises for customers & consumers. Conduct Strategic Portfolio Reviews in accordance with annual timelines to determine long term strategic fit vs. competition along with market opportunities for innovation refinement. Product Packaging - Creates a compelling visual story on pack for both customer and consumer selection and de-selection while maintaining fit within the overarching Valvoline portfolio. Owns the creation, development, and deployment of all new innovation concept artwork. Creates the consumer/customer value proposition, aligns key claims, and qualifies the visual. Owns product naming. Collaborates with Equity & Marketing to determine the appropriate packaging solutions that fit with the brand and product story. Coach & Mentor: Develop team members. Manage International direct reports. Create annual goals and development plans. Ensure global team is following project management processes, providing clear agendas, project timelines and meeting recaps. Respond to escalated project issues that the Project Manager’s may face that impede project delivery and help coordinate solutions What You’ll Need Bachelor’s degree in Marketing, Engineering, or other related field Minimum of 10 years experience in product marketing, commercialization or relevant role Strong understanding of product lifecycles, commercialization, and the development of five-year product growth strategies. Experience translating technical or engineering concepts into compelling business and marketing strategies. Background in marketing, brand strategy, product marketing, or a related commercial discipline. Proven ability to partner with creative, media, and social agencies to develop and execute marketing campaigns. Experience conducting or managing market research, including defining research objectives, developing research approaches, and translating insights into actionable recommendations. Ability to collaborate with regional teams to adapt global messaging and marketing strategies to local market needs. Strong cross-functional collaboration skills, with the ability to work effectively across marketing, product, engineering, sales, agencies, and international stakeholders. Strategic thinker who can connect customer and market insights to product positioning, growth opportunities, and commercial outcomes. Familiarity with the stage gate process. What Will Set You Apart MBA preferred Benefits That Drive Themselves Health insurance plans (medical, dental, vision) Health Savings Account (with employer-base deposit and match) Flexible spending accounts Competitive 401(k) with generous employer base deposit and match Incentive opportunity Life insurance Short- and long-term disability insurance Paid vacation and holidays Employee Assistance Program Employee discounts PTO Buy/Sell Options Tuition reimbursement Adoption assistance Terms and conditions apply, and benefits may differ depending on position or tenure #LI-MW1 Valvoline Global is an equal opportunity employer . We are dedicated to fostering an environment where every individual feels valued, respected, and empowered to contribute their unique perspectives and skills. We strictly prohibit discrimination and harassment of any kind, regardless of race, color, religion, age, sex, national origin, disability, genetics, veteran status, sexual orientation, gender identity, or any other legally protected characteristic. We are committed to ensuring accessibility throughout our recruitment process. If you require a reasonable accommodation to participate in any stage of the recruitment or selection process, please contact us at:.
• Email : [email protected] This contact information is solely for accommodation requests. For inquiries about application status, please use the appropriate channels listed in your application materials. Are You Ready to Make an Impact? At Valvoline Global, we’re looking for passionate and talented individuals to join our journey of innovation and excellence. Are you ready to shape the future with us? Apply today. Requisition ID: 2703