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Sr. Director, Brand

Felix
Toronto, CAN
Full-time
Director
Onsite
Discovered 6 days ago
Brand strategyIntegrated marketing campaignsProduct marketingGo-to-market strategyMarketing communicationsAgency management

Full Job Posting

About Felix

Felix is a Canadian digital healthcare company offering online treatment, prescription delivery, and ongoing care across health categories.

The company describes its goal as making healthcare more accessible through technology and customer experiences.

The role

The Senior Director, Brand owns the Felix brand, positioning, and launches as the company grows its Canadian digital healthcare business.

The role combines strategic brand leadership with hands-on ownership of flagship integrated campaigns and their results.

The role also leads Product Marketing alignment, including support for the Director, Product Marketing & Editorial.

What you will do

  • Own flagship integrated marketing campaigns end to end, from brief and agency direction through creative decisions, cross-channel planning, launch, and measurement.
  • Set an insight-driven brand strategy and an 18-month marketing calendar aligned with business priorities.
  • Oversee product marketing go-to-market positioning and integrate product launches with brand campaigns.
  • Manage the brand budget and measure awareness, consideration, trust, conversion, acquisition cost, brand lift, incrementality, and media mix.
  • Lead PR, influencer and creator programs, partnerships, and experiential activity.
  • Create distinctive work while partnering with Compliance, Medical, and Legal on advertising health services and prescription treatments.
  • Lead, coach, and grow the Brand and Product Marketing team; the supplied text mentions three direct reports and one freelancer.

Marketing channels

  • The described brand investment spans TV, digital, audio, out-of-home, social, public relations, and experiential channels.

Role requirements available

  • This is a strategic and hands-on leadership role with accountability for both the brand idea and business outcomes.
  • Work must be developed in coordination with Compliance, Medical, and Legal within Canadian rules for advertising health services and prescription treatments.
  • The supplied description is incomplete and does not include a full qualifications section.

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