Sr. Digital Communications Analyst

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Position Duties

• The intent of this job description is to provide a representative summary of the major duties and responsibilities performed by employees in this job. Employees may be requested to perform job-related tasks other than those specifically presented in this description. Creates and implements comprehensive digital communication strategies to effectively communicate the brand's message across digital channels, ensuring alignment with the City's objectives, best practices, and digital accessibility guidelines. Manages digital platforms including website and other digital products by creating content and campaigns, monitoring engagement, and reporting on analytics. Recommends and implements opportunities to enhance communication technologies in alignment with the goals of the project. Utilizes analytics tools to track and analyze key performance indicators across digital channels, providing insights to optimize strategies. Develops cross-functional collaboration with teams across the department and the city to ensure consistency in messaging and alignment of digital efforts with broader City goals. Strategizes content with communicators and web content editors throughout the organization to determine the communications web plan for everyday content, campaigns, and crisis management.
• Creates and implements comprehensive digital communication strategies to effectively communicate the brand's message across digital channels, ensuring alignment with the City's objectives, best practices, and digital accessibility guidelines. Manages digital platforms including website and other digital products by creating content and campaigns, monitoring engagement, and reporting on analytics. Recommends and implements opportunities to enhance communication technologies in alignment with the goals of the project.
• Utilizes analytics tools to track and analyze key performance indicators across digital channels, providing insights to optimize strategies.
• Develops cross-functional collaboration with teams across the department and the city to ensure consistency in messaging and alignment of digital efforts with broader City goals.
• Strategizes content with communicators and web content editors throughout the organization to determine the communications web plan for everyday content, campaigns, and crisis management.

Minimum Qualifications

• Education and Experience: Bachelor's Degree in Communications, Marketing, Public Relations, Public Affairs, Public Administration, or related field; 3 to 5 years' experience in public relations, communications, public affairs, graphic design, content management, or related field. OR Any equivalent combination of training and/or experience that provides the required knowledge, skills and abilities may be substituted.
• Bachelor's Degree in Communications, Marketing, Public Relations, Public Affairs, Public Administration, or related field; 3 to 5 years' experience in public relations, communications, public affairs, graphic design, content management, or related field. OR Any equivalent combination of training and/or experience that provides the required knowledge, skills and abilities may be substituted.

Other Qualifications

• Knowledge of: Communications and outreach strategies Digital platform management Content planning, scheduling and execution for various mediums and channels Data analysis and reporting Industry specific software applications and tools relevant to the position Other communication tools including email marketing (GovDelivery), community engagement & surveying (Public Input) Modern office practices and procedures including the use of standard office equipment and computer applications such as word processing, database, and spreadsheet applications Skill in: Project management Planning, preparing, designing and editing communications materials Compiling and sorting data and articulating issues and recommendations Customer service Training and teaching others Very basic video editing, graphic design, and photography Ability to: Manage multiple projects with varying deadlines Communicate and work cooperatively with employees at all levels, public officials, the public and external partners Think creatively and provide solid rationale for recommendations ADA and Other Requirements : Work Environment and Physical Effort: Medium: Exerting up to 50 pounds of force occasionally, up to 25 pounds of force frequently, and/or up to 10 pounds of force constantly to move objects. Work Environment: Work is typically performed in an office or similar indoor environment, and occasionally in an outdoor environment, or in a vehicle. Work Exposures: Work in this position does not require frequent environmental exposures. City of Raleigh is an Equal Employment Opportunity (EEO) employer. Accommodations for individuals with disabilities are provided upon request.

Knowledge of

Skill in

• Project management
• Planning, preparing, designing and editing communications materials
• Compiling and sorting data and articulating issues and recommendations
• Customer service
• Training and teaching others
• Very basic video editing, graphic design, and photography

Ability to

Benefits

• When you join the City of Raleigh’s work family as a full-time employee , your benefits are an important part of your “total rewards”. Your benefits impact many aspects of your life including your health, your finances, and the protection of your family. The City provides a comprehensive benefits package as part of our total rewards program to support you through important events in your life, to enhance your life outside work, and to help you plan and prepare for the future. To find out about the City's benefits package, and other programs, please visit our Employee Benefits page: https://raleighnc.gov/services/jobs-and-volunteering/pay-and-benefits The City employs temporary and seasonal employees who generally are scheduled to work on a short-term basis. However, if you are hired as a temporary or seasonal employee, or as an intern, you are not eligible for the City of Raleigh’s benefits .

Supplemental Questions