Sr. Business Systems Analyst
Role Overview
The Enterprise Marketing Technology team manages systems for campaign design, creative content, content management, data analysis, artificial intelligence, and personalized decisioning.
The Senior Business Systems Analyst gathers and documents marketing system requirements and helps improve automation, usability, scalability, and business outcomes.
The role supports tools that deliver relevant advice, promotions, and offers across multiple customer channels.
Key Skills for This Role
Full Job Posting
Role Overview
The Enterprise Marketing Technology team manages systems for campaign design, creative content, content management, data analysis, artificial intelligence, and personalized decisioning.
The Senior Business Systems Analyst gathers and documents marketing system requirements and helps improve automation, usability, scalability, and business outcomes.
The role supports tools that deliver relevant advice, promotions, and offers across multiple customer channels.
Core Responsibilities
- Understand marketing business processes and supported systems to develop requirements for system enhancements.
- Translate business requirements into documented opportunities and approved solution requirements.
- Partner with Marketing and Technology stakeholders to address business goals and needs.
- Define future-state solution requirements and help delivery teams understand intended product outcomes.
- Mentor colleagues in business systems analysis practices.
Analysis and Collaboration
- Analyze data with business stakeholders and work with quality engineering to align test coverage with business needs.
- Share ideas, provide feedback, listen to suggestions, and collaborate with team members.
- Participate in ongoing training and coaching to continue developing in the role.
Required Qualifications
- An undergraduate degree or technical certificate is required; postgraduate education is an asset.
- Five to seven years of relevant experience is required.
- Experience working in Agile is required.
- Experience in marketing or business consulting services is preferred.
- Experience as a functional or business team member delivering a new technology platform is preferred.
Key Technologies
- SQL is used for data analysis.
- Salesforce Data Cloud, Marketing Cloud, and Personalization are the primary technology focus areas.
- Experience with other platforms such as ERP, CRM, Adobe, or Unica may also be relevant.
Work Location and Schedule
- The role is based primarily in downtown Toronto.
- Approximately 80% in-office attendance is expected, with tools provided to support working from home.
Compensation
- The stated base pay range is $81,600 to $115,200 CAD.
- Actual compensation may vary based on skills, experience, knowledge, location, and organizational needs.
Development and Benefits
- The organization provides training, onboarding, development conversations, mentoring programs, and access to online learning.
- The total rewards package includes benefits, savings and retirement programs, paid time off, banking benefits, discounts, and recognition programs.
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