Sr. Analyst, Digital Analytics

Role overview

Digital analytics and reporting

• Analyze websites, mobile apps, self-serve experiences, and digital buyflows using analytics platforms.
• Conduct funnel, pathing, segmentation, cohort, and journey analyses; monitor traffic, engagement, conversion, revenue, retention, journey completion, and customer satisfaction.
• Develop dashboards, scorecards, and recurring reports; provide performance commentary and improve reporting automation.
• Validate metrics, reconcile data across sources, size opportunities, and measure the impact of releases, campaigns, and experience changes.

Experimentation and collaboration

• Support A/B testing by defining success metrics, validating test design, analyzing results, and communicating recommendations.
• Partner with Product, UX, Marketing, eCommerce, Digital Operations, Technology, and other teams on objectives and measurement needs.
• Present findings through clear visualizations and actionable recommendations; contribute to business cases, prioritization, and performance reviews.
• Manage multiple analyses and reporting deliverables while communicating timelines, risks, and dependencies.

Data quality and improvement

• Validate digital tracking, investigate anomalies and reporting discrepancies, and support tagging and measurement requirements.
• Work with developers and analytics implementation partners to create accurate, testable measurement solutions.
• Document metric definitions, tracking logic, and analytical methods; stay current on analytics practices, tools, measurement approaches, and customer experience trends.
• Explore AI-assisted analysis and predictive methods where they can improve analytical work.

Candidate profile

• The candidate should be analytical, curious, and comfortable working with multiple data sources.
• The candidate should be able to structure analysis from business questions, communicate a clear story, and recommend practical actions.
• Analytics and reporting tools named include Adobe Analytics, Google Analytics, Quantum Metric, Dynatrace, Firebase, Power BI, Tableau, Looker, and Adobe Analytics Workspace, or similar tools.
• Adobe Launch, Google Tag Manager, or similar platforms are referenced for tagging and measurement.